1. Market Research
  2. > Automotive
  3. > Motor Vehicle Market Trends
  4. >  Strategic Profile of Volvo Car Corporation’s Global Operations 

Strategic Profile of Volvo Car Corporation’s Global Operations : Modular Platforms, Alternative Powertrains, and SUV Portfolio Pivotal to Reaching 800,000 Unit Sales by 2020

This research service focusses on the strategic profile of Volvo Car Corporation’s global operations and delivers a thorough review of the company’s activities in key growth markets, including Western Europe, North America, and the Asia-Pacific (China). Starting by sketching the company’s corporate structure and growth strategy roadmap, the report analyses Volvo’s sales and retail strategies; product, technology, and manufacturing profiles; and investment plans in the fields of research and development and manufacturing. Frost & Sullivan's analysts have also examined the company’s innovation and research portfolios, which are expected to shape the future of Volvo Car Corporation.

Executive Summary—Key Findings

Volvo Car Corporation: Key Findings, Global, 2015

Vision 2020 of Volvo Car Corporation (Volvo) is expected to double the company’s vehicle sales to 800,000 units, while increasing profitability:

Volvo is expected to capitalise on its attributes of being a strong and well-established company to have the best premium brand perception and the best profit margin in the industry.
- China is Volvo’s biggest market; the country’s slowdown is expected to have a negative impact on the company. Volvo is expected to look at smaller, high-growth markets to offset this impact.
- The USA is seen as a strategic market for Volvo, as it opens a manufacturing unit in South Carolina—with an investment of $ million (M)—and targets sales of units by 2017.

Volvo Targets Digital Retailing and Marketing Strategies to Penetrate Key Markets:

Volvo is expected to support its existing dealers globally with its online marketing channels and eCommerce routes by establishing digital dealerships.
- The company is highlighting its Scandinavian roots in all communications and customer touch points, such as showrooms and service lounges, to elevate its brand identity in existing and new markets.

Volvo Will Act as a Testbed for Geely Automotive, its Parent Company, to Market Jointly Developed Technologies and Products:

The success of Geely’s plans to expand its global footprint depends on how well the company can leverage Volvo’s global brand presence and technology.
- Geely’s entry into North America and Europe is expected by 2018, on the back of new models built on the shared platform architecture (SPA) and compact modular architecture (CMA). Geely is expected to gain from the SPA and CMA, along with Volvo’s inputs on engineering and design elements.

Key Questions This Study Will Answer

- How do Volvo’s global operations enable it to become a mainstream luxury brand?
- What are the innovations and future technology that Volvo is incorporating into its products and services?
- What is Volvo doing in terms of product development, platform development, and powertrain development?
- What is Polestar? Can a stock Volvo vehicle be converted into a Polestar?
- How Volvo’s brand positioning, services, and technology built around the driver and not the vehicle?

Table Of Contents

 Strategic Profile of Volvo Car Corporation’s Global Operations 

Executive Summary
1. Executive Summary—Key Findings
2. Executive Summary—Key Findings
3. Executive Summary—Corporate Vision 2020
4. Executive Summary—Corporate Structure
5. Executive Summary—Growth Strategy
6. Executive Summary—Sales Forecast by Region
7. Executive Summary—Platform Strategy
8. Executive Summary—Profitable Product Portfolio Strategy
9. Executive Summary—Leveraging Polestar as High-performance Vehicles
10. Executive Summary—Connected Mobility Technologies
11. Executive Summary—Current and Future Outlook
12. Associated Multimedia


Research Scope, Objectives, Methodology, and Background
1. Research Scope
2. Research Aims and Objectives
3. Key Questions This Study Will Answer
4. Research Background
5. Research Methodology
6. Key OEM/Participant Groups Compared in This Study


1. Vehicle Segmentation


Overview of Volvo Car Corporation
1. Company Structure
2. Global Footprint
3. Sales by Model
4. Sales Forecasts by Region
5. RandD Budget as a Percent of Net Sales


Volvo Car Corporation—Activities in China
1. China Euro Vehicle Technology AB (CEVT)
2. Volvo and Geely's Collaboration


Volvo Car Corporation—Sales and Retailing Strategy
1. Volvo's Retail Growth
2. Dealerships
3. Retail Strategies of Luxury/Premium OEMs—Competitive Landscape
4. Service and Maintenance
5. Marketing Strategy


Volvo Car Corporation—Product Strategy
1. Products Line Overview
2. Platform Strategy
3. Scalable Product Architecture (SPA)
4. Compact Modular Architecture (CMA)
5. Polestar—The High-performance Volvo
6. Polestar Engineered
7. Polestar—Performance Optimisation
8. Exhibit A—Optimisation of Volvo V60
9. Exhibit B—Volvo XC90 (2016 North American Truck of the Year*)
10. Entry Luxury Segment—Competitive Landscape


Volvo Car Corporation—Technology Strategy
1. Product and Powertrain Mix Strategy—The USA
2. Powertrain Strategy
3. Proliferation of Electrified Vehicles Model
4. New Mobility Service and Technology Solutions
5. Innovations
6. Sensus Connect
7. IntelliSafe
8. Drive Me—Self-driving Cars
9. Autonomous Driving


Volvo Car Corporation—Manufacturing Strategy
1. Global Production Volume, Manpower
2. Investments in Facilities
3. Expansion in North America


Conclusions and Future Outlook
1. Key Conclusions
2. Future Outlook
3. The Last Word—3 Big Predictions
4. Legal Disclaimer


1. Methodology
2. Abbreviations and Acronyms Used
3. Learn More—Next Steps

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
E-Coat Market by Type, Application, and Region - Global Forecast to 2021

E-Coat Market by Type, Application, and Region - Global Forecast to 2021

  • $ 5 650
  • Industry report
  • August 2016
  • by MarketsandMarkets

“The e-coat market is projected to register a CAGR of 4.34%” The e-coat market is estimated to grow from USD 3.08 billion in 2016 to USD 3.80 billion by 2021, at a CAGR of 4.34% between 2016 and 2021. ...

Air Suspension Market by Vehicle Type, Component, Technology, & by Region - Global Forecast to 2021

Air Suspension Market by Vehicle Type, Component, Technology, & by Region - Global Forecast to 2021

  • $ 5 650
  • Industry report
  • July 2016
  • by MarketsandMarkets

“Increasing demand for luxury and comfort in passenger cars and growing demand for luxury buses are the major drivers of the air suspension market” The air suspension market is projected to grow at ...

Heat Shield Market by End-Use Industry and Material Type - Global Trends & Forecasts to 2021

Heat Shield Market by End-Use Industry and Material Type - Global Trends & Forecasts to 2021

  • $ 5 650
  • Industry report
  • July 2016
  • by MarketsandMarkets

“The heat shield market is projected to reach USD 4.19 billion by 2021” The market size of heat shield is projected to reach USD 4.19 billion by 2021 and is projected to register a CAGR of 5.06% between ...


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.