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Beer in Georgia

  • August 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

There were three main obstacles to the growth of beer sales in Georgia: the change in legislation prohibiting the consumption of alcoholic drinks in public places, implemented in 2014; currency devaluation from the end of 2014; and the increase in excise tax on 1 March 2015 (from GEL0.40 to GEL0.60 per litre). The significant increase in excise tax had the biggest impact on total volume sales, which declined by 9% in 2015 in 2015.

Euromonitor International’s Beer in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Georgia
BEER IN GEORGIA
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Category Data
Table 1 Sales of Beer by Category: Total Volume 2010-2015
Table 2 Sales of Beer by Category: Total Value 2010-2015
Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 13 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 15 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 17 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Lomisi Jsc in Alcoholic Drinks (georgia)
Strategic Direction
Key Facts
Summary 2 Lomisi JSC: Key Facts
Competitive Positioning
Summary 3 Lomisi JSC: Competitive Position 2015
Executive Summary
Excise Tax Hike and Currency Rate Fluctuations Shrink the Market in 2015
Currency Devaluation Supports the Development of Certain Alcoholic Drinks
Local Manufacturers Strengthen Their Positions
Modern Grocery Retailers Take Sales From Traditional Grocery Retailers in 2015
Beer and Wine Are Expected To Drive Total Volume Growth Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 4 Key New Product Developments 2015
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 37 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources












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Related Market Segments :

Beer
Lager
Alcoholic Drink

ref:plp2016

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