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Beer in Guatemala

  • May 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

The price war that had affected the competition between leading companies Cervecería Centroamericana SA (CCA) and AmBev Centroamérica SA (AmBev) is over. The average unit price of beer has been lowered so much that consumers now buy beer based on their taste preference rather than on the lowest unit price.

Euromonitor International’s Beer in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Guatemala
BEER IN GUATEMALA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Cervecería Centroamericana SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 2 Cervecería Centroamericana SA: Key Facts
Competitive Positioning
Summary 3 Cervecería Centroamericana SA: Competitive Position 2015
Distribuidora Marte SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 4 Distribuidora Marte SA: Key Facts
Competitive Positioning
Summary 5 Distribuidora Marte SA: Competitive Position 2015
Executive Summary
Guatemala's Price War on Beer Comes To An End
Premiumisation Boosts Sales in Some Categories
Domestic Companies Lead Alcoholic Drinks Industry
Independent Small Grocers Remains Strongest Retailing Channel
Strong Forecast Performance Expected
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Key New Product Launches
Market Indicators
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 42 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources












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