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Air Treatment Products in Turkey

  • December 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Air treatment products failed to record volume growth in 2016, which was due to a decline in sales of split air conditioners. Increasing import and production costs stemming from a weakening local currency and the fact that the government raised the minimum wage in Turkey from TRY1,000 to TRY1,300 pushed up average unit prices towards the end of the review period. Along with slow growth in the income levels of consumers, volume sales of split air conditioners declined by 2% in 2016, whilst cooli...

Euromonitor International’s Air Treatment Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Treatment Products in Turkey
AIR TREATMENT PRODUCTS IN TURKEY
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2011-2016
Table 2 Sales of Air Treatment Products by Category: Value 2011-2016
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2011-2016
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2016
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2012-2016
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2013-2016
Table 8 Distribution of Air Treatment Products by Format: % Volume 2011-2016
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2011-2016
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2016-2021
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2016-2021
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Beyaz Esya San ve Tic AS: Key Facts
Production
Competitive Positioning
Summary 2 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2016
Executive Summary
Retail Sales Continue To Rise Thanks To Urbanisation and Housing Growth
Arçelik Continues To Lead Consumer Appliances in 2016
Modernisation of the Retailing Landscape Strongly Affects Consumer Appliances
Consumer Appliances Is Set To Record Slow Growth During the Forecast Period
Key Trends and Developments
Internet Retailing of Consumer Appliances Rises As Electronics and Appliance Specialist Chains Focus on This Channel
Volume Growth Continues Thanks To the Measures Taken by the Government
Consumers Lean Toward More-affordable Products Due To Negative Economic Outlook
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 15 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 19 Sales of Consumer Appliances by Category: Value 2011-2016
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 26 Sales of Small Appliances by Category: Volume 2011-2016
Table 27 Sales of Small Appliances by Category: Value 2011-2016
Table 28 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 29 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 31 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 32 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 33 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 34 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 35 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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