Table of Contents
Packaged Facts' latest report, The Kids Food and Beverage Market in the U.S., analyzes and trends seven food and beverage categories significant to children’s eating choices, usage occasions and need states, including breakfast foods, lunch foods, and dinner foods; sweet snacks and salty snacks; produce; and beverages.
Each category analysis includes trended usage of specific foods and beverages over a ten-year period (2006-2015) among households, drilling into households with children by key demographics (in particularly parents’ gender, generation, and HH income). Marketing strategies and product innovation relevant to each category’s position in the kids’ food and beverage market is also included, with careful consideration of how marketers are sating the needs and interests of both parents and kids. The report also analyzes the following:
Household usage analysis of 21 different types of foods and beverages that play significant role in family household eating habits. Analysis extends to household usage by volume/amount of 16 food and beverage types, with volume share attributable to children.
Forecasts for the adult and child population, as well as child population by age, racial/ethnic demographics, and household income; children’s influence on grocery spending; and impact of childhood obesity on product innovation and marketing.
Consumer attitudes toward factors influence the purchase of kids’ food and beverage, focusing on healthfulness, enjoyment/product attribute, and packaging/price.
Consumer attitudes toward diet and eating habits’ performed in part by asking adults to rank both themselves and their children’s habits.
Parents’ attitudes related to food, advertising and shopping with their children, including attitudes relating to cooking enjoyment and food healthfulness; attitudes about advertising; and attitudes toward shopping with their kids, and influence of kids on purchasing decisions.
How parents and kids learn about new kids’ food products, including parent sources for product innovation, in-store marketing tactics, traditional media, and social media marketing; the influence of kids’ requests and friend recommendations; where kids learn about new food products; and parental attitudes toward getting kids to try new foods and implications for the kids’ food and beverage market.
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