De Bijenkorf no longer focuses on the masses, instead looking to attract higher-end consumers. The company’s “Drie Dwaze Dagen’’ sale (three consecutive days of heavy discounts) has now been abandoned, while De Bijenkorf has also closed some of its outlets. The company is looking to invest more resources in its remaining stores as well as offer more exclusive brands and an improved shopping experience.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
De Bijenkorf BV in Retailing (Netherlands) DE BIJENKORF BV IN RETAILING (NETHERLANDS) Euromonitor International January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 De Bijenkorf BV: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 2 De Bijenkorf BV: Competitive Position 2016