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De Bijenkorf BV in Retailing (Netherlands)

  • March 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

De Bijenkorf has always been a premium department store, although in recent years it has stepped up its efforts to increase its brand presence in the luxury retailing niche. As such, it closed all but its main outlets, with ten De Bijenkorf stores now remaining. By having fewer outlets, De Bijenkorf is hoping to make its brand more exclusive, as having fewer outlets creates a perception of increased scarcity and exclusively, whilst enabling the company to invest more resources per outlet.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

De Bijenkorf BV in Retailing (Netherlands)
DE BIJENKORF BV IN RETAILING (NETHERLANDS)
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 De Bijenkorf BV: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Mixed Retailers: De Bijenkorf Exterior, Department Stores in Eindhoven
Chart 2 Mixed Retailers: De Bijenkorf Interior, Department Stores in Eindhoven
Competitive Positioning
Summary 2 De Bijenkorf: Competitive Position 2015












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