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Philips ranked first in global small appliances in volume terms in 2015. The company gained competitive advantage from large scale global market covering all markets with high potential growth namely China, ...
Jarden Corp ranked sixth in global small appliances in volume terms in 2015. The company recently saw weakening volume growth, driven by its strong reliance on North America, in particular lacking significant ...
Magimix is a value-orientated company which positions its flagship brand as upmarket. Its strategic focus will most likely remain on developing and marketing premium appliances. After launching the Cook ...