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Cider/Perry in Portugal

  • 35 pages, published in June 2016
  • By Euromonitor International
  • Report Number: 375677

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Cider/perry remained an immature category in Portugal in 2015, although it is receiving increasing amounts of attention thanks to the introduction of the Somersby cider brand in 2011. Until then, cider was quite an unknown drink in Portugal and it was a niche alcoholic drinks category targeting mainly English, German and French tourists or retired people living in the south of the country. Nevertheless, the launch of Somersby and the investment made by Unicer in terms of the marketing and distri...

Euromonitor International’s Cider/Perry in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.

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