Table of Contents
Sales of dry cider continued to increase in 2015. Systembolaget sold 1.5 million litres of dry cider in 2014 and 1.6 million litres in 2015, equating to an increase of 7%. Total cider/perry volume sales, however, fell by 8% while Systembolaget’s sales dropped by 9%. Sweden is a mature market for sweet cider, while demand for speciality products, such as dry cider from countries like France and the UK, continues to grow. Dry cider particularly appeals to men, especially those migrating from beer.
Euromonitor International’s Cider/Perry in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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