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Food Preparation Appliances in Turkey

  • March 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Food preparation appliances registered 7% volume growth and strong current value growth of 18% in 2015, largely due to the rise in demand for multifunctional and more premium products, such as hand blender sets and heavy-duty countertop mixers in 2015. As a consequence of the increase in sales of relatively more expensive products, the category managed to demonstrate strong current value growth despite seeing only single-digit volume growth in 2015.

Euromonitor International's Food Preparation Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Blenders, Citrus Pressers, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Food Preparation Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Food Preparation Appliances in Turkey
FOOD PREPARATION APPLIANCES IN TURKEY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Food Preparation Appliances by Category: Volume 2010-2015
Table 2 Sales of Food Preparation Appliances by Category: Value 2010-2015
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
Table 7 Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 8 Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 9 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Production
Competitive Positioning
Summary 2 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2015
Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
Arçelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 21 Sales of Small Appliances by Category: Volume 2010-2015
Table 22 Sales of Small Appliances by Category: Value 2010-2015
Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources












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