Home Laundry Appliances in Brazil

  • January 2015
  • -
  • Euromonitor International
  • -
  • 38 pages

Home laundry appliances witnessed a 2% decline in overall volume sales in 2014 and registered a total of 7.5 million units sold. The weak demand was the main obstacle to growth of the category. In 2014, the Brazilian economy stagnated and consumers witnessed an increase of indebtedness and default rates, which contributed to reduced consumer confidence and consequently low demand.

Euromonitor International's Home Laundry Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Laundry Appliances in Brazil
HOME LAUNDRY APPLIANCES IN BRAZIL

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2009-2014
Table 2 Sales of Home Laundry Appliances by Category: Value 2009-2014
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2009-2014
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2009-2014
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2009-2014
Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2010-2014
Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2011-2014
Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Executive Summary
Growth of Consumers Appliance Is Driven by Small Appliances in 2014
2015 Fiscal Adjustment Threatens Maintenance of Tax Incentives
Polishop Takes A Step Further Into the Multichannel Approach
Small Appliances Continues To Perform Well Despite Brazil's Weakening Economy
Dishwashers Posts Strongest Performance of Sales Within Major Appliances
Key Trends and Developments
2015 Fiscal Adjustment Threatens Maintenance of Tax Incentives
Polishop Takes A Step Further Into the Multichannel Approach
Small Appliances Continues To Perform Well Despite Brazil's Weakening Economy
Dishwashers Posts the Strongest Performance of Sales Within Major Appliances
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 15 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 17 Sales of Consumer Appliances by Category: Value 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 24 Sales of Small Appliances by Category: Volume 2009-2014
Table 25 Sales of Small Appliances by Category: Value 2009-2014
Table 26 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 27 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 30 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 31 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 32 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 33 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
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