Table of Contents
Rheology modifiers are used to maintain the viscosity, impart shine to paints, avoids accumulation of the pigments during the transportation and storage of the paints and many more. They are used mainly to maintain the viscosity characteristics of a liquid. Cellulose is the majorly used rheology modifier type and is used mainly in paper coating color formulations. Acrylic based is the next majorly used rheology modifier across the globe.
Rheology modifiers have various applications such as paints & coatings, cosmetics & personal care, pharmaceuticals, chemical, construction, rubber & plastics and others. The major application for this market is paints & coatings where the demand is high from APAC region. These are used mainly to control the flow properties of paints & coatings so that when used, the paints won’t be as liquid as water and will give a good texture to the base.
Rheology modifiers are manufactured with various compositions by which they can affect the pour point, viscosity index, kinematic viscosity, or dispersion of various materials. Thickener/gelling agents are the majorly used composition which greatly influences the application of paints, adhesives and other gels.
APAC and Europe are the major regions for rheology modifiers market and there is scope for potential growth in these regions due to the demand from paints & coatings and cosmetics & personal care applications. In APAC region, China, Japan and India are the major countries in rheology modifiers market. This is because of the high demand from the paint & coatings, adhesives and pharmaceutical industries.
In APAC, rheology modifiers market had generated $xx m revenue in the global rheology modifiers market in 2014. It is estimated to reach $xx m by 2020 with a CAGR of xx% during the forecast period 2015-2020. Europe was the second major rheology modifiers market among all the regions and is estimated to increase its market with a growing CAGR of xx% during the forecast period.
The increased demand from cosmetics & personal care and paints & coatings industry are some of the driving factors for this market. In Europe, the stringent rules for environmental protection encouraged the usage of organic rheology modifiers. In U.S., demand from cosmetics & personal care sector drive the rheology modifiers market.
In the above chart, the market share for each rheology modifier type has been shown for 2014. Cellulose type holds major share of xx% in the rheology modifiers market due to its main usage in paper-coating color formulations. Silica which is used for imparting highly thixotropic properties, preventing sagging and many more accounts for xx% of the rheology modifiers market.
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