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Irons in Portugal

  • March 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

The presence of at least one iron in every household, together with a relatively low level of investment per unit compared with other appliances, resulted in a less intensive decline in the worst years of crisis for irons. The more positive context contributed to the revitalisation of the category, which started in 2014.

Euromonitor International’ s Irons in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Irons in Portugal
IRONS IN PORTUGAL
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2010-2015
Table 2 Sales of Irons: Value 2010-2015
Table 3 Sales of Irons: % Volume Growth 2010-2015
Table 4 Sales of Irons: % Value Growth 2010-2015
Table 5 Sales of Irons by Format: % Volume 2010-2015
Table 6 NBO Company Shares of Irons: % Volume 2011-2015
Table 7 LBN Brand Shares of Irons: % Volume 2012-2015
Table 8 Forecast Sales of Irons: Volume 2015-2020
Table 9 Forecast Sales of Irons: Value 2015-2020
Table 10 Forecast Sales of Irons: % Volume Growth 2015-2020
Table 11 Forecast Sales of Irons: % Value Growth 2015-2020
Executive Summary
Positive Signs in the Economy Boost Consumption
Efficiency, Health and Connectivity: the Buzz Words for Appliances in Portugal
Mergers Result in Large Players Owning Multiple Brands
Chained Specialist Retailers Remain Unbeatable
Renovations Set To Be the New Growth Driver in Construction
Key Trends and Developments
Environmental Concerns Drive Innovation
Retail Players Experiment With New Store Concepts
Connectivity, Simplicity and Multifunctionality
Brands Experiment With New Forms of Communication To Reach Millennial Consumers
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 13 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 15 Sales of Consumer Appliances by Category: Value 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 22 Sales of Small Appliances by Category: Volume 2010-2015
Table 23 Sales of Small Appliances by Category: Value 2010-2015
Table 24 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 25 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 27 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 28 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 29 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 30 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 31 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

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