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Large Cooking Appliances in Turkey

  • December 2016
  • -
  • Euromonitor International
  • -
  • 44 pages

Ongoing urban transformation, which aims to redevelop earthquake-prone metropolitan areas by building earthquake-resistant buildings, continued to have a positive impact on sales of large cooking appliances in 2016, with volume sales growing by 5%. Moreover, the government opted to lower the mortgage rate and raise the term for credit card instalments in 2016, which was in order to revive the stagnating economy following the political crisis with Russia and the failed coup attempt. These were al...

Euromonitor International’s Large Cooking Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Large Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Large Cooking Appliances in Turkey
LARGE COOKING APPLIANCES IN TURKEY
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Large Cooking Appliances by Category: Volume 2011-2016
Table 2 Sales of Large Cooking Appliances by Category: Value 2011-2016
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2011-2016
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2011-2016
Table 5 Sales of Built-in Hobs by Format: % Volume 2011-2016
Table 6 Sales of Ovens by Connected Appliances: % Volume 2013-2016
Table 7 Sales of Cookers by Format: % Volume 2011-2016
Table 8 NBO Company Shares of Large Cooking Appliances: % Volume 2012-2016
Table 9 LBN Brand Shares of Large Cooking Appliances: % Volume 2013-2016
Table 10 NBO Company Shares of Built-in Hobs: % Volume 2012-2016
Table 11 NBO Company Shares of Ovens: % Volume 2012-2016
Table 12 NBO Company Shares of Cooker Hoods: % Volume 2012-2016
Table 13 NBO Company Shares of Built-in Cooker Hoods: % Volume 2012-2016
Table 14 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2012-2016
Table 15 NBO Company Shares of Cookers: % Volume 2012-2016
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2011-2016
Table 17 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2011-2016
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Beyaz Esya San ve Tic AS: Key Facts
Production
Competitive Positioning
Summary 2 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2016
Executive Summary
Retail Sales Continue To Rise Thanks To Urbanisation and Housing Growth
Arçelik Continues To Lead Consumer Appliances in 2016
Modernisation of the Retailing Landscape Strongly Affects Consumer Appliances
Consumer Appliances Is Set To Record Slow Growth During the Forecast Period
Key Trends and Developments
Internet Retailing of Consumer Appliances Rises As Electronics and Appliance Specialist Chains Focus on This Channel
Volume Growth Continues Thanks To the Measures Taken by the Government
Consumers Lean Toward More-affordable Products Due To Negative Economic Outlook
Market Indicators
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 23 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 26 Sales of Consumer Appliances by Category: Volume 2011-2016
Table 27 Sales of Consumer Appliances by Category: Value 2011-2016
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 34 Sales of Small Appliances by Category: Volume 2011-2016
Table 35 Sales of Small Appliances by Category: Value 2011-2016
Table 36 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 37 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 38 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 39 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 40 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 41 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 42 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 43 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 52 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 53 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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