Microwaves Market Overview in Hungary

• Publication date: April 2012

Microwaves is almost as large a category in retail volume sales terms as large cooking appliances. However, microwaves is a highly mature category in Hungary. After fast development around 2002-2003, retail volume sales started to stagnate until 2005 and then decrease from 2006. The economic crisis hit this major appliance category quite severely, causing retail volume sales to decline by 29% in 2009 and 15% in 2010. Microwaves faces difficulties...

Microwaves is almost as large a category in retail volume sales terms as large cooking appliances. However, microwaves is a highly mature category in Hungary. After fast development around 2002-2003, retail volume sales started to stagnate until 2005 and then decrease from 2006. The economic crisis hit this major appliance category quite severely, causing retail volume sales to decline by 29% in 2009 and 15% in 2010. Microwaves faces difficulties already during high seasonal periods like...

Euromonitor International's Microwaves in Hungary report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, format trends or distribution issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-In Dishwashers, Built-In Hobs, Built-In Home Laundry Appliances, Built-In Large Cooking Appliances, Built-In Microwaves, Built-In Refrigeration Appliances, Cooker Hoods, Cookers, Electric Wine Coolers/Chillers, Freestanding Dishwashers, Freestanding Home Laundry Appliances, Freestanding Large Cooking Appliances, Freestanding Microwaves, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges, Other Home Laundry Appliances, Ovens, Range Cookers, Semi-Automatic Washing Machines.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Microwaves industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Major Appliance Industry in Hungary

Microwaves in Hungary

December 2010
List of Contents and Tables
Executive Summary
Consumers Postpone the Purchase of Durable Goods
Built-in Major Appliances Suffers Due To the Halt in New Housing Construction
Growing Importance of Energy Efficiency for Hungarian Consumers
A Test Market Assessment for Multinational Manufacturers
Hungary Is Overcrowded With Electronics and Appliance Specialist Retailers
Key Trends and Developments
Consumer Appliances Continues To Struggle in 2010
Energy Efficiency Is Supported by State Measures
Industry Concentration
Consumer Behaviour Changes Due To the Economic Crisis
Small Appliances Most Resistant To the Economic Crisis
Market Indicators
Data table 1 Household Penetration of Selected Total Stock Consumer Appliances by Segment from 2005 to 2010
Data table 2 Replacement Cycles of Consumer Appliances by Segment from 2007 to 2010
Market Data
Data table 3 Sales of Consumer Appliances by Segment : Volume from 2005 to 2010
Data table 4 Sales of Consumer Appliances by Segment : Value from 2005 to 2010
Data table 5 Sales of Consumer Appliances by Segment : % Volume Growth from 2005 to 2010
Data table 6 Sales of Consumer Appliances by Segment : % Value Growth from 2005 to 2010
Data table 7 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Volume from 2005 to 2010
Data table 8 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Value from 2005 to 2010
Data table 9 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Volume Growth from 2005 to 2010
Data table 10 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Value Growth from 2005 to 2010
Data table 11 Sales of Small Appliances by Segment : Volume from 2005 to 2010
Data table 12 Sales of Small Appliances by Segment : Value from 2005 to 2010
Data table 13 Sales of Small Appliances by Segment : % Volume Growth from 2005 to 2010
Data table 14 Sales of Small Appliances by Segment : % Value Growth from 2005 to 2010
Data table 15 Market Shares of Major Appliances from 2006 to 2010
Data table 16 Brand Shares of Major Appliances from 2007 to 2010
Data table 17 Market Shares of Small Appliances from 2006 to 2010
Data table 18 Brand Shares of Small Appliances from 2007 to 2010
Data table 19 Major Appliances by Distribution Format: % Breakdown from 2005 to 2010
Data table 20 Small Appliances by Distribution Format: % Breakdown from 2005 to 2010
Data table 21 Projection Sales of Consumer Appliances by Segment : Volume from 2010 to 2015
Data table 22 Projection Sales of Consumer Appliances by Segment : Value from 2010 to 2015
Data table 23 Projection Sales of Consumer Appliances by Segment : % Volume Growth from 2010 to 2015
Data table 24 Projection Sales of Consumer Appliances by Segment : % Value Growth from 2010 to 2015
Data table 25 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Volume from 2010 to 2015
Data table 26 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Value from 2010 to 2015
Data table 27 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Volume Growth from 2010 to 2015
Data table 28 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Value Growth from 2010 to 2015
Data table 29 Projection Sales of Small Appliances by Segment : Volume from 2010 to 2015
Data table 30 Projection Sales of Small Appliances by Segment : Value from 2010 to 2015
Data table 31 Projection Sales of Small Appliances by Segment : % Volume Growth from 2010 to 2015
Data table 32 Projection Sales of Small Appliances by Segment : % Value Growth from 2010 to 2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Aricton Kft
Strategic Direction
Key Facts
Summary 2 Aricton Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Aricton Kft: Competitive Position 2010
Avex Kft
Strategic Direction
Key Facts
Summary 4 Avex Kft: Key Facts
Summary 5 Avex Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Avex Kft: Competitive Position 2010
Candy Hoover Kft
Strategic Direction
Key Facts
Summary 7 Candy Hoover Kft: Key Facts
Summary 8 Candy Hoover Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Candy Hoover Kft: Competitive Position 2010
Electro World (hungary) Kft
Strategic Direction
Key Facts
Summary 10 Electro World (Hungary) Kft: Key Facts
Summary 11 Electro World (Hungary) Kft: Operational Indicators
Summary 12 Electro World (Hungary) Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 13 Electro World (Hungary) Kft: Competitive Position 2010
Electrolux Lehel Hutogepgyar Kft
Strategic Direction
Key Facts
Summary 14 Electrolux Lehel Hutogepgyar Kft: Key Facts
Summary 15 Electrolux Lehel Hutogepgyar Kft: Operational Indicators
Company Background
Production
Summary 16 Electrolux Lehel Hutogepgyar Kft: Production Statistics 2008
Competitive Positioning
Summary 17 Electrolux Lehel Hutogepgyar Kft: Competitive Position 2010
Euronics Kft
Strategic Direction
Key Facts
Summary 18 Euronics Kft: Key Facts
Summary 19 Euronics Kft: Operational Indicators
Summary 20 Euronics Kft: Operational Indicators
Internet Strategy
Company Background
Chart 1 Euronics Kft: Euronics in Budapest, Hungary
Private Label
Competitive Positioning
Summary 21 Euronics Kft: Competitive Position 2010
Indesit Co Magyarország Kft
Strategic Direction
Key Facts
Summary 22 Indesit Co Magyarország Kft: Key Facts
Summary 23 Indesit Co Magyarország Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Indesit Co Magyarország Kft: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 33 Sales of Microwaves by Segment : Volume from 2005 to 2010
Data table 34 Sales of Microwaves by Segment : Value from 2005 to 2010
Data table 35 Sales of Microwaves by Segment : % Volume Growth from 2005 to 2010
Data table 36 Sales of Microwaves by Segment : % Value Growth from 2005 to 2010
Data table 37 Sales of Microwaves by Type from 2009 to 2010
Data table 38 Market Shares of Microwaves from 2006 to 2010
Data table 39 Brand Shares of Microwaves from 2007 to 2010
Data table 40 Microwaves by Distribution Format: % Analysis from 2005 to 2010
Data table 41 Projection Sales of Microwaves by Segment : Volume from 2010 to 2015
Data table 42 Projection Sales of Microwaves by Segment : Value from 2010 to 2015
Data table 43 Projection Sales of Microwaves by Segment : % Volume Growth from 2010 to 2015
Data table 44 Projection Sales of Microwaves by Segment : % Value Growth from 2010 to 2015