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Pasta in New Zealand

  • January 2014
  • -
  • Euromonitor International
  • -
  • 63 pages

Summary

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Three major trends are expected to characterise pasta in New Zealand during 2013, namely health and wellness, convenience and discounting. Health and wellness trends were seen most clearly in dried pasta with the launch of organic, wholemeal and gluten-free pasta products over the review period. Furthermore, convenience trends remained important, particularly in canned/preserved pasta and chilled/fresh pasta. Discounting will be most present in dried pasta during 2013 with promotional...

Euromonitor International's Pasta in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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