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Personal Care Appliances in Greece

  • December 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Personal care appliances has traditionally been a category in which women drive demand rather than men. However, men’s products outperformed women’s in 2016, both within body shavers and hair care appliances. This can be attributed to recent fashion trends, mainly amongst the younger generation, which resulted in men becoming more concerned about their grooming; not only their face but also their body. Hence, hair and beard trimmers benefited from the trend of an unshaven but well-groomed look.

Euromonitor International’s Personal Care Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Personal Care Appliances in Greece
PERSONAL CARE APPLIANCES IN GREECE
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2011-2016
Table 2 Sales of Personal Care Appliances by Category: Value 2011-2016
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2011-2016
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2011-2016
Table 5 Sales of Body Shavers by Format: % Volume 2011-2016
Table 6 Sales of Hair Care Appliances by Format: % Volume 2011-2016
Table 7 NBO Company Shares of Personal Care Appliances 2012-2016
Table 8 LBN Brand Shares of Personal Care Appliances 2013-2016
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2011-2016
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2016-2021
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Vassilias SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
Summary 1 Vassilias SA: Key Facts
Summary 2 Vassilias SA: Operational Indicators
Production
Competitive Positioning
Summary 3 Vassilias SA: Competitive Position 2016
Executive Summary
Consumer Appliances Continues To Grow in 2016, Despite the Recession
Middle-income Households Drive the Trend Towards More Expensive Appliances
De'longhi Kenwood Hellas Leads Due To Its Strength in Small Appliances
Electroniki Shuts Down
Major Appliances Is Expected To Outperform Small Appliances Over the Forecast Period
Key Trends and Developments
Consolidation in the Retail Landscape, Whilst Internet Retailing Grows
Replacement Purchases Drive the Growth of Consumer Appliances
Growing Financial and Sociopolitical Insecurity Lead To Polarisation
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
Table 15 Replacement Cycles of Consumer Appliances by Category 2011-2016
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
Table 18 Sales of Consumer Appliances by Category: Value 2011-2016
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
Table 25 Sales of Small Appliances by Category: Volume 2011-2016
Table 26 Sales of Small Appliances by Category: Value 2011-2016
Table 27 Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 28 Sales of Small Appliances by Category: % Value Growth 2011-2016
Table 29 NBO Company Shares of Major Appliances: % Volume 2012-2016
Table 30 LBN Brand Shares of Major Appliances: % Volume 2013-2016
Table 31 NBO Company Shares of Small Appliances: % Volume 2012-2016
Table 32 LBN Brand Shares of Small Appliances: % Volume 2013-2016
Table 33 Distribution of Major Appliances by Format: % Volume 2011-2016
Table 34 Distribution of Small Appliances by Format: % Volume 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 43 Forecast Sales of Small Appliances by Category: Volume 2016-2021
Table 44 Forecast Sales of Small Appliances by Category: Value 2016-2021
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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