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Personal Care Appliances in Turkey

  • January 2015
  • -
  • Euromonitor International
  • -
  • 42 pages

Personal care appliances benefited from a number of factors in Turkey during the review period. Rising disposable income levels and growth in the number of working women enabled more consumers to buy a range of personal care appliances. Growing urbanisation meanwhile resulted in easier access to these products, while the grooming trend fuelled strong growth in sales to men. These trends supported a good 3% retail volume CAGR during the review period as a whole, with the bulk of absolute volume...

Euromonitor International's Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Body Shavers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Personal Care Appliances in Turkey
PERSONAL CARE APPLIANCES IN TURKEY

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2009-2014
Table 2 Sales of Personal Care Appliances by Category: Value 2009-2014
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2009-2014
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2009-2014
Table 5 Sales of Body Shavers by Format: % Volume 2009-2014
Table 6 Sales of Body Shavers by Power Source: % Volume 2010-2014
Table 7 Sales of Hair Care Appliances by Format: % Volume 2009-2014
Table 8 NBO Company Shares of Personal Care Appliances 2010-2014
Table 9 LBN Brand Shares of Personal Care Appliances 2011-2014
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2014-2019
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators
Company Background
Production
Summary 3 Arçelik AS: Turkish Production Sites 2014
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2014
Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 5 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2014
Executive Summary
Strong Review Period Growth Fuelled by Economic Growth and Consumer Credit
Volume Growth Slows in 2014 Due To Credit Restrictions and Economic Concerns
Domestic Giant Arçelik Continues To Lead But Loses Share To Economy Players
Internet Retailing and Hypermarkets Put Pressure on Electronics and Appliance Specialist Retailers
Forecast Period Growth Boosted by Residential Construction
Key Trends and Developments
Consumer Credit Restrictions, Economic Concerns and Currency Fluctuations Impact Sales
Rapid Increase in Housing Supply Boosts Built-in Appliances
Energy Efficient Major Appliances on the Rise
Internet Retailing Encourages Consumers To Compare Prices Online Before Buying
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 15 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 17 Sales of Consumer Appliances by Category: Value 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 24 Sales of Small Appliances by Category: Volume 2009-2014
Table 25 Sales of Small Appliances by Category: Value 2009-2014
Table 26 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 27 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 30 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 31 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 32 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 33 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 7 Research Sources












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