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Personal Care Appliances in Turkey

  • March 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Personal care appliances experienced volume growth of 1% in 2015, despite the fact that sales of other oral care appliances declined, whilst hair care appliances, oral care appliances and other personal care appliances registered volume growth of only 0-1%. Growth was largely thanks to increasing sales of body shavers, as both men’s shavers and depilators demonstrated relatively stronger growth of 3% within personal care appliances at the end of the review period. Thanks to the rise in demand...

Euromonitor International's Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Personal Care Appliances in Turkey
PERSONAL CARE APPLIANCES IN TURKEY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2010-2015
Table 2 Sales of Personal Care Appliances by Category: Value 2010-2015
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
Table 5 Sales of Body Shavers by Format: % Volume 2010-2015
Table 6 Sales of Body Shavers by Power Source: % Volume 2011-2015
Table 7 Sales of Hair Care Appliances by Format: % Volume 2010-2015
Table 8 NBO Company Shares of Personal Care Appliances 2011-2015
Table 9 LBN Brand Shares of Personal Care Appliances 2012-2015
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Production
Competitive Positioning
Summary 2 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2015
Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
Arçelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 15 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 17 Sales of Consumer Appliances by Category: Value 2010-2015
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 24 Sales of Small Appliances by Category: Volume 2010-2015
Table 25 Sales of Small Appliances by Category: Value 2010-2015
Table 26 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 27 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 28 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 29 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 30 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 31 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 32 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 33 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 43 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources












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