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Refrigeration Appliances in Turkey

  • March 2016
  • -
  • Euromonitor International
  • -
  • 46 pages

Refrigeration appliances registered stronger volume growth of 3% in 2015, compared with the 5% sales decline observed in 2014, owing to the fact that the vast majority of retailers found ways to circumvent the regulation which limited purchases with monthly instalments via credit card to up to nine months. The new regulation was implemented in February 2014. The vast majority of independent electronics and appliance specialist retailers offered very traditional bill credit, whilst popular...

Euromonitor International's Refrigeration Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Refrigeration Appliances in Turkey
REFRIGERATION APPLIANCES IN TURKEY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Refrigeration Appliances by Category: Volume 2010-2015
Table 2 Sales of Refrigeration Appliances by Category: Value 2010-2015
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
Table 5 Sales of Freezers by Format: % Volume 2010-2015
Table 6 Sales of Freezers by Volume Capacity: % Volume 2010-2015
Table 7 Sales of Fridge Freezers by Format: % Volume 2010-2015
Table 8 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
Table 9 Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
Table 10 Sales of Fridges by Format: % Volume 2010-2015
Table 11 Sales of Fridges by Volume Capacity: % Volume 2010-2015
Table 12 NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
Table 13 LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
Table 14 NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
Table 15 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
Table 16 NBO Company Shares of Built-in Fridges: % Volume 2011-2015
Table 17 NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Ugur Sogutma As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Ugur Sogutma AS: Key Facts
Production
Summary 2 Ugur Sogutma AS: Production Statistics 2015
Competitive Positioning
Summary 3 Ugur Sogutma AS: Competitive Position 2015
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 4 Vestel Beyaz Esya San ve Tic AS: Key Facts
Summary 5 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Production
Summary 6 Vestel Beyaz Esya San ve Tic AS: Production Statistics 2015
Competitive Positioning
Summary 7 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2015
Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
Arçelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 23 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 24 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 25 Sales of Consumer Appliances by Category: Value 2010-2015
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 32 Sales of Small Appliances by Category: Volume 2010-2015
Table 33 Sales of Small Appliances by Category: Value 2010-2015
Table 34 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 35 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 36 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 37 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 38 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 39 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 40 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 41 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 50 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 51 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources












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