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Sanitary Protection in Finland

  • March 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

Sanitary protection is a very mature tissue and hygiene category in Finland and thus large fluctuations in value sales are uncommon. Per capita usage of sanitary protection among women aged 12-54 in Finland in 2016 was considerably above the Western European average and this can be explained by the fact that hygiene standards tend to be very high in Finland. In recent years, many consumers have opted for products with lower price points and value-for-money offers. Many manufacturers have respond...

Euromonitor International’s Sanitary Protection in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Finland
SANITARY PROTECTION IN FINLAND
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
SCA Hygiene Products Oy Ab in Tissue and Hygiene (finland)
Strategic Direction
Key Facts
Summary 1 SCA Hygiene Products Oy Ab: Key Facts
Summary 2 SCA Hygiene Products Oy Ab: Operational Indicators
Competitive Positioning
Summary 3 SCA Hygiene Products Oy Ab: Competitive Position 2016
Executive Summary
Finnish Economy Shows Signs of Recovery As Retail and Afh Sales Pick Up Pace
Value-for-money Deals Continue To Attract Cosumers
Design and Functional Characteristics Come To the Fore As Smart Products Are Poised To Break Through
Private Label Continues To Gain Market Share As Kesko Acquires Suomen Lähikauppa
Cautious Growth Expected During the Forecast Period
Key Trends and Developments
Finnish Economy Shows Positive Signs But Financial Markets Want To Wait and See
Tissue Remains A Highly Local Market - Domestic Origins Increasing in Importance
Demographic Trends Are Set To Have An Impact on Sales of Tissue and Hygiene During the Forecast Period
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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