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Small Kitchen Appliances (Non-Cooking) in Taiwan

  • January 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Kettles continues to be the only appliance present in small kitchen appliances (non-cooking) in 2015, recording 2% volume growth. The recent food safety scandals in Taiwan have led to volume sales growth of kettles. Due to low consumer confidence caused by the incidents, consumers are choosing to purchase from brands whose products they can trust to be made of good-quality materials and last longer over time. They are willing to spend more to obtain higher quality goods because kettles are...

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Small Kitchen Appliances (Non-Cooking) in Taiwan
SMALL KITCHEN APPLIANCES (NON-COOKING) IN TAIWAN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Executive Summary
Consumer Appliances Posts Overall Slower Volume Growth in 2015
Drought and Regulations Increase Demand for Water-saving and Energy-efficient Appliances
Competition Intensifies Between Manufacturers
Omni-channel Retailing Gains in Popularity in 2015
Slowdown in Volume Growth Expected for Consumer Appliances
Key Trends and Developments
Government's Green Initiatives To Promote Energy-saving Consumer Appliances Continues
Growth of Internet Retailing Slows Down While Omni-channel Retailing Grows
Mandatory Water Rationing Triggered by Serious Drought Boosts Popularity of Water Saving Appliances
Food Safety Scandals Cause Decline in Consumer Confidence and Spike in Sales of Cooking Appliances
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 21 Sales of Small Appliances by Category: Volume 2010-2015
Table 22 Sales of Small Appliances by Category: Value 2010-2015
Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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