Small Kitchen Appliances (Non-Cooking) in Turkey

  • January 2015
  • -
  • Euromonitor International
  • -
  • 41 pages

Strong review period growth for small kitchen appliances (non-cooking) was supported by rising disposable income levels and a growing sense of economic confidence during the review period, encouraging consumers to spend more freely. However, the end of the review period saw rising economic concerns and the government urging consumers to save rather than spend. Due to these trends, small kitchen appliances (non-cooking) saw just 1% retail volume growth in 2014 over the previous year, in...

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Small Kitchen Appliances (Non-Cooking) in Turkey
SMALL KITCHEN APPLIANCES (NON-COOKING) IN TURKEY

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2009-2014
Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2009-2014
Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2009-2014
Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2010-2014
Table 6 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2014
Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2014-2019
Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2014-2019
Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2014-2019
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators
Company Background
Production
Summary 3 Arçelik AS: Turkish Production Sites 2014
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2014
Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 5 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2014
Executive Summary
Strong Review Period Growth Fuelled by Economic Growth and Consumer Credit
Volume Growth Slows in 2014 Due To Credit Restrictions and Economic Concerns
Domestic Giant Arçelik Continues To Lead But Loses Share To Economy Players
Internet Retailing and Hypermarkets Put Pressure on Electronics and Appliance Specialist Retailers
Forecast Period Growth Boosted by Residential Construction
Key Trends and Developments
Consumer Credit Restrictions, Economic Concerns and Currency Fluctuations Impact Sales
Rapid Increase in Housing Supply Boosts Built-in Appliances
Energy Efficient Major Appliances on the Rise
Internet Retailing Encourages Consumers To Compare Prices Online Before Buying
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 21 Sales of Small Appliances by Category: Volume 2009-2014
Table 22 Sales of Small Appliances by Category: Value 2009-2014
Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 26 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 27 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 28 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 29 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 30 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 39 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 40 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 7 Research Sources












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