Small Kitchen Appliances (non-cooking) Market Overview in Turkey

SMALL KITCHEN APPLIANCES (NON-COOKING) IN TURKEY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2006-2011
Table 2 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2006-2011
Table 3 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2006-2011
Table 4 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2006-2011
Table 5 Company Shares of Small Kitchen Appliances (Non-cooking) 2007-2011
Table 6 Brand Shares of Small Kitchen Appliances (Non-cooking) 2008-2011
Table 7 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2011-2016
Table 8 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2011-2016
Table 9 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2011-2016
Table 10 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2011-2016
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators 2009-2011
Company Background
Production
Summary 3 Arçelik AS: Production Statistics 2011
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2011
Executive Summary
Strong Economic Performance Continues To Bolster Market Development
Trend Towards Energy Efficiency Appliances Gains Momentum in 2011
Arçelik Maintains Its Strong Market Lead Despite Growing Competition
Specialist Chains and Online Retailers Make Gains in Appliances Distribution
Housing Boom Will Remain A Key Driver of Demand Over 2011-2016
Key Trends and Developments
Post-recession Consumer Optimism Underpins Strong Market Performance
Housing Boom Fuels Demand for Built-in Major Appliances
Turkish Consumers Urged To Choose Energy Efficient Appliances
Gourmet Food Trend Bolsters Demand in Several Appliances Categories
Changing Distribution Trends Intensify Competition in Consumer Appliances
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 12 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 14 Sales of Consumer Appliances by Category: Value 2006-2011
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 17 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 21 Sales of Small Appliances by Category: Volume 2006-2011
Table 22 Sales of Small Appliances by Category: Value 2006-2011
Table 23 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 24 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 25 Company Shares of Major Appliances 2007-2011
Table 26 Brand Shares of Major Appliances 2008-2011
Table 27 Company Shares of Small Appliances 2007-2011
Table 28 Brand Shares of Small Appliances 2008-2011
Table 29 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 30 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 35 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 39 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources