Small Kitchen Appliances (non-cooking) Market Overview in Turkey

  • May 2014
  • -
  • Euromonitor International
  • -
  • 45 pages

Convenience was one of the key drivers of growth for all small kitchen appliances. The increasing number of working women in big cities is leading to a preference for products that save time and effort in the kitchen. Thus, kettles recorded higher growth than other types of small kitchen appliances (non-cooking) in 2010.

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in Turkey report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, format trends or distribution issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Small Kitchen Appliances (Non-Cooking) industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Small Kitchen Appliances (non-cooking) in Turkey

December 2010
List of Contents and Tables
Executive Summary
Healthy Growth in 2010
Working Women Influence Consumer Appliances
Pay More Upfront for Major Appliances To Save on Bills
Fierce Competitive Landscape
Manufacturers Try To Limit Unit Price Increases
Key Trends and Developments
2010 Is A Year of Recovery
Convenience Is A Key Factor
Design Grows in Importance
Energy Saving Products Dominate
Retailer Expansion Intensifies the Competition
Market Indicators
Data table 1 Household Penetration of Selected Total Stock Consumer Appliances by Segment from 2005 to 2010
Data table 2 Replacement Cycles of Consumer Appliances by Segment from 2007 to 2010
Market Data
Data table 3 Sales of Consumer Appliances by Segment : Volume from 2005 to 2010
Data table 4 Sales of Consumer Appliances by Segment : Value from 2005 to 2010
Data table 5 Sales of Consumer Appliances by Segment : % Volume Growth from 2005 to 2010
Data table 6 Sales of Consumer Appliances by Segment : % Value Growth from 2005 to 2010
Data table 7 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Volume from 2005 to 2010
Data table 8 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Value from 2005 to 2010
Data table 9 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Volume Growth from 2005 to 2010
Data table 10 Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Value Growth from 2005 to 2010
Data table 11 Sales of Small Appliances by Segment : Volume from 2005 to 2010
Data table 12 Sales of Small Appliances by Segment : Value from 2005 to 2010
Data table 13 Sales of Small Appliances by Segment : % Volume Growth from 2005 to 2010
Data table 14 Sales of Small Appliances by Segment : % Value Growth from 2005 to 2010
Data table 15 Market Shares of Major Appliances from 2006 to 2010
Data table 16 Brand Shares of Major Appliances from 2007 to 2010
Data table 17 Market Shares of Small Appliances from 2006 to 2010
Data table 18 Brand Shares of Small Appliances from 2007 to 2010
Data table 19 Major Appliances by Distribution Format: % Breakdown from 2005 to 2010
Data table 20 Small Appliances by Distribution Format: % Breakdown from 2005 to 2010
Data table 21 Projection Sales of Consumer Appliances by Segment : Volume from 2010 to 2015
Data table 22 Projection Sales of Consumer Appliances by Segment : Value from 2010 to 2015
Data table 23 Projection Sales of Consumer Appliances by Segment : % Volume Growth from 2010 to 2015
Data table 24 Projection Sales of Consumer Appliances by Segment : % Value Growth from 2010 to 2015
Data table 25 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Volume from 2010 to 2015
Data table 26 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: Value from 2010 to 2015
Data table 27 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Volume Growth from 2010 to 2015
Data table 28 Projection Sales of Major Appliances by Segment and by Built-in/Freestanding Split: % Value Growth from 2010 to 2015
Data table 29 Projection Sales of Small Appliances by Segment : Volume from 2010 to 2015
Data table 30 Projection Sales of Small Appliances by Segment : Value from 2010 to 2015
Data table 31 Projection Sales of Small Appliances by Segment : % Volume Growth from 2010 to 2015
Data table 32 Projection Sales of Small Appliances by Segment : % Value Growth from 2010 to 2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Arçelik As
Strategic Direction
Key Facts
Summary 2 Arçelik AS: Key Facts
Summary 3 Arçelik AS: Operational Indicators
Company Background
Production
Summary 4 Arçelik AS: Production Statistics 2010
Competitive Positioning
Summary 5 Arçelik AS: Competitive Position 2010
Arzum Elektrikli Ev Aletleri San Ve Tic As
Strategic Direction
Key Facts
Summary 6 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2010
Bsh Ev Aletleri Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 8 BSH Ev Aletleri Sanayi ve Ticaret AS: Key Facts
Summary 9 BSH Ev Aletleri Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 10 BSH Ev Aletleri Sanayi ve Ticaret AS: Production Statistics 2010
Competitive Positioning
Summary 11 BSH Ev Aletleri Sanayi ve Ticaret AS: Competitive Position 2010
Depa Elektronik San Ve Tic Ltd
Strategic Direction
Key Facts
Summary 12 Depa Elektronik San ve Tic Ltd: Key Facts
Company Background
Production
Summary 13 Depa Elektronik San ve Tic Ltd: Production Statistics 2010
Competitive Positioning
Summary 14 Depa Elektronik San ve Tic Ltd: Competitive Position 2010
Teknosa Ic Ve Dis Ticaret As
Strategic Direction
Key Facts
Summary 15 Teknosa Ic ve Dis Ticaret AS: Key Facts
Summary 16 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Internet Strategy
Company Background
Chart 1 Teknosa Ic ve Dis Ticaret AS: Teknosa in Istanbul
Private Label
Competitive Positioning
Summary 17 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2010
Vestel Elektronik As
Strategic Direction
Key Facts
Summary 18 Vestel Elektronik AS: Key Facts
Summary 19 Vestel Elektronik AS: Operational Indicators
Company Background
Production
Summary 20 Vestel Elektronik AS: Production Statistics 2010
Competitive Positioning
Summary 21 Vestel Elektronik AS: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 33 Sales of Small Kitchen Appliances (Non-cooking) by Segment : Volume from 2005 to 2010
Data table 34 Sales of Small Kitchen Appliances (Non-cooking) by Segment : Value from 2005 to 2010
Data table 35 Sales of Small Kitchen Appliances (Non-cooking) by Segment : % Volume Growth from 2005 to 2010
Data table 36 Sales of Small Kitchen Appliances (Non-cooking) by Segment : % Value Growth from 2005 to 2010
Data table 37 Market Shares of Small Kitchen Appliances (Non-cooking) from 2006 to 2010
Data table 38 Brand Shares of Small Kitchen Appliances (Non-cooking) from 2007 to 2010
Data table 39 Projection Sales of Small Kitchen Appliances (Non-cooking) by Segment : Volume from 2010 to 2015
Data table 40 Projection Sales of Small Kitchen Appliances (Non-cooking) by Segment : Value from 2010 to 2015
Data table 41 Projection Sales of Small Kitchen Appliances (Non-cooking) by Segment : % Volume Growth from 2010 to 2015
Data table 42 Projection Sales of Small Kitchen Appliances (Non-cooking) by Segment : % Value Growth from 2010 to 2015

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