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Spirits in Finland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

Spirits saw total volume sales decline by 4% in Finland in 2015. This poor performance was due to a number of factors, primarily category maturity and high unit prices, but also changing drinking habits. Many consumers are migrating from high-strength alcoholic drinks such as spirits to weaker beverages such as sparkling wine and speciality beer such as ale. The shift is partly a result of a move towards more “continental” drinking patterns, whereby spirits have a less prominent role, but is als...

Euromonitor International’s Spirits in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Finland
SPIRITS IN FINLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Altia Oyj in Alcoholic Drinks (finland)
Strategic Direction
Key Facts
Summary 2 Altia Oyj: Key Facts
Summary 3 Altia Oyj: Operational Indicators
Competitive Positioning
Summary 4 Altia Oyj: Competitive Position 2015
Executive Summary
2015 Sees Another Poor Performance
A Cold Summer, High Taxes and A Poor Economy Undermine Volume Sales
Breweries Dominate Alcoholic Drinks in Finland
Drop in Demand Continues in the On-trade in 2015
Opportunities Exist in Niche Categories But Overall Volume Sales Set To Continue To Fall
Key Trends and Developments
Gloomy State of the Finnish Economy Undermines Demand for Alcoholic Drinks
State-owned Drinks Specialist Alko Oy Accounts for A Significant Proportion of Sales
Growing Demand for Sophistication and Premium Flavour Experiences
Key New Product Launches
Summary 5 Key New Product Developments 2015
Market Background
Legislation
Table 28 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 29 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources












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ref:plp2016

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