Spirits Market Overview in Portugal

  • July 2012
  • -
  • Euromonitor International
  • -
  • 42 pages

Spirits in 2010 continued to experience contrasting fortunes with different consumer trends impacting demand. On the one hand, whisky sales continued to experience a fall as this is a drink for older consumers while more popular fashionable white spirits were not affected by the financial crisis, thus experiencing innovation and enjoying greater exposure. Indeed vodka continued to be the favourite drink of the younger generation, people who still go out quite regularly.

Euromonitor International's Spirits in Portugal report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they legislative, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Spirits industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Spirits in Portugal

December 2010
List of Contents and Tables
Executive Summary
Portuguese Consumers Spend Less on Alcoholic Drinks
National Is Good
Unicer in the Lead
Hypermarkets and Supermarkets the Great Winners
Modest Future Ahead
Key Trends and Developments
Buy Portuguese
Price, An Increasingly Important Factor
Key New Product Launches
Summary 1 Key New Product Developments from 2009 to 2010
Specialist Retailers
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
Data table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Data table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Segment 2010
Data table 3 Selling Margin of a Typical Beer Brand 2010
Data table 4 Selling Margin of a Typical Wine Brand 2010
Data table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Data table 6 Retail Consumer Expenditure on Alcoholic Drinks from 2005 to 2010
Market Data
Data table 7 Sales of Alcoholic Drinks by Segment : Total Volume from 2005 to 2010
Data table 8 Sales of Alcoholic Drinks by Segment : Total Value from 2005 to 2010
Data table 9 Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2005 to 2010
Data table 10 Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2005 to 2010
Data table 11 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Volume 2010
Data table 12 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: Value 2010
Data table 13 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Volume 2010
Data table 14 Sales of Alcoholic Drinks by Segment by On-trade vs Off-trade Split: % Value 2010
Data table 15 Sales of Alcoholic Drinks by Region: Total Volume from 2005 to 2010
Data table 16 Sales of Alcoholic Drinks by Region: Total Value from 2005 to 2010
Data table 17 Sales of Alcoholic Drinks by Region: % Total Volume Growth from 2005 to 2010
Data table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth from 2005 to 2010
Data table 19 Market Shares of Alcoholic Drinks by Global Brand Owner from 2006 to 2010
Data table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis from 2005 to 2010
Data table 21 Off-trade Sales of Alcoholic Drinks by Segment and Distribution Format: % Volume Analysis 2010
Data table 22 Projection Sales of Alcoholic Drinks by Segment : Total Volume from 2010 to 2015
Data table 23 Projection Sales of Alcoholic Drinks by Segment : Total Value from 2010 to 2015
Data table 24 Projection Sales of Alcoholic Drinks by Segment : % Total Volume Growth from 2010 to 2015
Data table 25 Projection Sales of Alcoholic Drinks by Segment : % Total Value Growth from 2010 to 2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Adega Cooperativa Da Borba
Strategic Direction
Key Facts
Summary 3 Adega Cooperativa de Borba, C.R.L.: Key Facts
Company Background
Competitive Positioning
Summary 4 Adega Cooperativa de Borba, C.R.L.: Competitive Position 2010
Cooperativa Agrícola Reguengos De Monsaraz
Strategic Direction
Key Facts
Summary 5 Cooperativa Agrícola Reguengos de Monsaraz: Key Facts
Company Background
Competitive Positioning
Summary 6 Cooperativa Agrícola Reguengos de Monsaraz: Competitive Position 2010
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA
Strategic Direction
Key Facts
Summary 7 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Competitive Positioning
Summary 8 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2010
Sociedade Central De Cervejas SA (scc)
Strategic Direction
Key Facts
Summary 9 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Key Facts
Summary 10 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Competitive Position 2010
Sogrape - Vinhos De Portugal SA
Strategic Direction
Key Facts
Summary 12 Sogrape - Vinhos de Portugal SA: Key Facts
Summary 13 Sogrape - Vinhos de Portugal SA: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Sogrape - Vinhos de Portugal SA: Competitive Position 2010
Unicer - Bebidas De Portugal, SA
Strategic Direction
Key Facts
Summary 15 Unicer - Bebidas de Portugal, SA: Key Facts
Summary 16 Unicer - Bebidas de Portugal, SA: Operational Indicators
Company Background
Competitive Positioning
Summary 17 Unicer - Bebidas de Portugal, SA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 18 Benchmark Brands 2010
Data table 26 Sales of Spirits by Segment : Total Volume from 2005 to 2010
Data table 27 Sales of Spirits by Segment : Total Value from 2005 to 2010
Data table 28 Sales of Spirits by Segment : % Total Volume Growth from 2005 to 2010
Data table 29 Sales of Spirits by Segment : % Total Value Growth from 2005 to 2010
Data table 30 Sales of Spirits by On-trade vs Off-trade Split: Volume from 2005 to 2010
Data table 31 Sales of Spirits by On-trade vs Off-trade Split: Value from 2005 to 2010
Data table 32 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth from 2005 to 2010
Data table 33 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth from 2005 to 2010
Data table 34 Sales of Gin by Price Platform from 2005 to 2010
Data table 35 Sales of Other Blended Scotch Whisky by Price Platform from 2005 to 2010
Data table 36 Sales of Vodka by Price Platform from 2005 to 2010
Data table 37 Sales of Flavoured vs Non-flavoured Vodka from 2005 to 2010
Data table 38 Spirits Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 39 Spirits Exports by Country of Destination: Total Volume from 2004 to 2009
Data table 40 Spirits Exports by Country of Destination: Total Value from 2004 to 2009
Data table 41 Spirits Imports by Country of Origin: Total Volume from 2004 to 2009
Data table 42 Spirits Imports by Country of Origin: Total Value from 2004 to 2009
Data table 43 Brandy and Cognac Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 44 Gin Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 45 Liqueurs Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 46 Rum Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 47 Tequila Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 48 Vodka Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 49 Whisk(e)y Production, Imports and Exports: Total Volume from 2004 to 2009
Data table 50 Market Shares of Spirits by National Brand Owner from 2006 to 2010
Data table 51 Market Shares of Spirits by Global Brand Owner from 2006 to 2010
Data table 52 Brand Shares of Spirits from 2007 to 2010
Data table 53 Projection Sales of Spirits by Segment : Total Volume from 2010 to 2015
Data table 54 Projection Sales of Spirits by Segment : Total Value from 2010 to 2015
Data table 55 Projection Sales of Spirits by Segment : % Total Volume Growth from 2010 to 2015
Data table 56 Projection Sales of Spirits by Segment : % Total Value Growth from 2010 to 2015

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