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Spirits in Turkey

  • June 2016
  • -
  • Euromonitor International
  • -
  • 43 pages

During 2015, the government bans on the marketing and advertising of alcoholic drinks and the two excise tax increases levied on spirits, the first during January and the second in July, were the major obstacles to growth in sales of spirits. As a result of these excise tax increases, the average unit price of spirits increased by 14% in current terms during 2015. Nevertheless, the 3% total volume growth registered in spirits in 2015 was still superior to the 1% total volume CAGR recorded in the...

Euromonitor International’s Spirits in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Turkey
SPIRITS IN TURKEY
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Efe Alkollu Icecekler Ticaret As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 2 Efe Alkollu Icecekler Ticaret AS: Key Facts
Competitive Positioning
Summary 3 Efe Alkollu Icecekler Ticaret AS: Competitive Position 2015
Mey Içki San Ve Tic As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 4 Mey Içki San ve Tic AS: Key Facts
Competitive Positioning
Summary 5 Mey Içki San ve Tic AS: Competitive Position 2015
Executive Summary
Alcoholic Drinks Demonstrated Total Volume Decline in 2015
Rising Excise Taxes and Underperformance of Tourism Industry Negatively Affect Sales
Efes Pilsen Remained To Be the Leader
Modern Grocery Retailers Continues To Steal Share From Traditional Grocery Retailers
Alcoholic Drinks Is Expected To Demonstrate Positive Total Volume Growth by 2020
Key Trends and Developments
Macroeconomic Deterioration Negatively Affects the Alcoholic Drinks Market
Rising Excise Taxes Represent A Major Obstacle To Positive Sales Growth in Alcoholic Drinks
Food/drink/tobacco Specialists Losing Share To the Modern Grocery Retailers
Key New Product Launches
Summary 6 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Summary 7 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 28 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
Table 29 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 31 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 38 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 39 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 44 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 45 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 46 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources












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