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Vacuum Cleaners in Poland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 41 pages

Vacuum cleaners is a mature category with very high saturation. The penetration rate of vacuum cleaners is above 80% with the biggest contributor, cylinder vacuum cleaners, which is responsible for 88% of total volume sales of vacuum cleaners. Due to saturation, volume sales are restricted mostly to vacuum cleaners which are bought as a replacement for broken ones.

Euromonitor International's Vacuum Cleaners in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vacuum Cleaners in Poland
VACUUM CLEANERS IN POLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vacuum Cleaners by Category: Volume 2010-2015
Table 2 Sales of Vacuum Cleaners by Category: Value 2010-2015
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Media-saturn Holding Polska Sp Zoo in Consumer Appliances (poland)
Strategic Direction
Key Facts
Summary 1 Media-Saturn Holding Sp zoo: Key Facts
Summary 2 Media-Saturn Holding Sp zoo: Operational Indicators
Company Background
Chart 1 Media-Saturn Holding Sp zoo: Saturn in Warsaw
Internet Strategy
Private Label
Summary 3 Media-Saturn Holding Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 4 Media-Saturn Holding Sp zoo: Competitive Position 2015
Zelmer SA in Consumer Appliances (poland)
Strategic Direction
Key Facts
Summary 5 Zelmer SA: Key Facts
Summary 6 Zelmer SA: Operational Indicators
Production
Summary 7 Zelmer SA: Production Statistics 2015
Competitive Positioning
Summary 8 Zelmer SA: Competitive Position 2015
Executive Summary
Low Penetration Rates of Some Categories Drive Sales
Convenience Stimulates Sales
Domestic Players Try Not To Lag Behind International Players
No Changes in the Leading Distribution Channels
Mid- and High-end Products Will Drive Forecast Sales
Key Trends and Developments
Regulations Obligate Better Management of Weee
Internet Retailing Is Becoming An Increasingly Important Distribution Channel
Poland Continues To Be An Important Manufacturer of Consumer Appliances
Demand for Convenience and Higher-quality Products Drive Sales
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
Table 21 Sales of Small Appliances by Category: Volume 2010-2015
Table 22 Sales of Small Appliances by Category: Value 2010-2015
Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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