Vacuum Cleaners in Poland

  • January 2015
  • -
  • Euromonitor International
  • -
  • 43 pages

Vacuum cleaners is a mature category with very high saturation among Polish households. The penetration rate of cylinder vacuum cleaners, traditionally the most popular type of vacuum cleaner in Poland, is currently at almost 80%. Considering the penetration rate of the other types of vacuum cleaners, it means that the vast majority of households in Poland own a vacuum cleaner. Thus, volume sales are restricted mostly to vacuum cleaners which are bought in order to replace broken ones or old...

Euromonitor International's Vacuum Cleaners in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Vacuum Cleaners in Poland
VACUUM CLEANERS IN POLAND

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vacuum Cleaners by Category: Volume 2009-2014
Table 2 Sales of Vacuum Cleaners by Category: Value 2009-2014
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Media-saturn Holding Polska Sp Zoo in Consumer Appliances (poland)
Strategic Direction
Key Facts
Summary 1 Media-Saturn Holding Sp zoo: Key Facts
Summary 2 Media Saturn Holding Sp zoo: Operational Indicators
Company Background
Chart 1 Media-Saturn Holding Sp zoo: Saturn in Warsaw
Internet Strategy
Private Label
Summary 3 Media Markt, Saturn: Private Label Portfolio
Competitive Positioning
Summary 4 Media-Saturn Holding Sp zoo: Competitive Position 2014
Zelmer SA in Consumer Appliances (poland)
Strategic Direction
Key Facts
Summary 5 Zelmer SA: Key Facts
Summary 6 Zelmer SA: Operational Indicators
Company Background
Production
Summary 7 Zelmer SA: Production Statistics 2014
Competitive Positioning
Summary 8 Zelmer SA: Competitive Position 2014
Executive Summary
Consumer Appliances Grows Amid Economic Recovery
Average Unit Price Increase Pushes Value Sales Up
Tightening Competition Between Major Market Players
Troubles of Local Electronics and Appliance Specialist Retailer Chains
Moderate Growth Rates Predicted Over the Forecast Period
Key Trends and Developments
Perspectives for More Effective Management of Weee
Reshuffling in the Electronics and Appliance Specialist Retailers Channel
Manufacturing of Consumer Appliances Increases Dynamically in Poland
Increasing Consumer Demand for High Quality, Energy-efficient Consumer Appliances
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 21 Sales of Small Appliances by Category: Volume 2009-2014
Table 22 Sales of Small Appliances by Category: Value 2009-2014
Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 26 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 27 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 28 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 29 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 30 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 39 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 40 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources












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