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Consumer Payments Country Snapshot: Italy

  • April 2016
  • -
  • Verdict Financial
  • -
  • 32 pages

Summary
The consumer payments market in Italy is in many ways out of step with the rest of Western Europe. It has a comparatively low penetration of payment cards, although it also has the largest point of sale (POS) terminal network of any country in the region.

Key Findings
- Debit cards are the most popular card type by far, but cash remains the most popular payment tool in stores for most Italians.

- E-commerce accounts for the vast majority of online purchases by value in Italy, although m-commerce is expected to record a compound annual growth rate of 21% between 2015 and 2019.

- Regulatory changes have led to a rise in demand for affordable POS terminals, and the mobile POS market in particular is an area of significant opportunity for providers.


Synopsis
Verdict Financial's “Consumer Payments Country Snapshot: Italy” examines the consumer payments market in Italy, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless. This report also examines the regulations in force in the market that players must comply with and how these have changed in recent years. Analyzes the major payment card types in terms of both card holding and usage.

- Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.

- Considers consumer attitudes towards prepaid cards, P2P tools, mobile payment tools, and contactless cards, and how companies in Italy are deploying these tools to meet customer needs.

- Explores the online payment market in Italy by merchant type and payment tool, as well as providing a five-year forecast for the development of the market.

- Considers the regulations affecting the payments market and how they are likely to affect both incumbents and disruptors.


Reasons To Buy
- Understand the key facts and figures in the consumer payments market in Italy.

- Find out what products the major competitors are launching in the market and plan your strategy accordingly.

- Discover consumer sentiment towards various payment tools in the Italian market and use this knowledge to inform product design.

- Learn about the key regulatory requirements affecting Italian payments players and any recent or upcoming changes to those requirements.

Table Of Contents

Consumer Payments Country Snapshot: Italy
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
1.2.2 Category Definitions
1.2.3 Volume Units and Aggregations
1.2.4 CAGR Definition and Calculation
1.2.5 Exchange Rates
1.2.6 Methodology Summary
2 Ethiopia Dairy Food Market Analysis, 2009-19
2.1 Dairy Food Value Analysis, 2009-19
2.1.1 Overall Dairy Food Market Value, 2009-19
2.1.2 Dairy Food Market Value by Category, 2009-19
2.1.3 Market Growth Dynamics by Value - Dairy Food, 2009-19
2.2 Dairy Food Volume Analysis, 2009-19
2.2.1 Overall Dairy Food Market Volume, 2009-19
2.2.2 Dairy Food Market Volume by Category, 2009-19
2.2.3 Market Growth Dynamics by Volume - Dairy Food, 2009-19
3 Ethiopia Butter and Spreadable Fats Market Analysis, 2009-19
3.1 Butter and Spreadable Fats Value Analysis, 2009-19
3.1.1 Butter and Spreadable Fats Market by Value, 2009-19
3.1.2 Average Consumer Price/Kg - Butter and Spreadable Fats, 2009-19
3.2 Butter and Spreadable Fats Volume Analysis, 2009-19
3.2.1 Butter and Spreadable Fats Market by Volume, 2009-19
3.3 Market Growth Dynamics - Butter and Spreadable Fats, 2009-19
3.3.1 Butter and Spreadable Fats Market Growth Dynamics by Value, 2009-19
3.3.2 Butter and Spreadable Fats Market Growth Dynamics by Volume, 2009-19
4 Ethiopia Cheese Market Analysis, 2009-19
4.1 Cheese Value Analysis, 2009-19
4.1.1 Cheese Market by Value, 2009-19
4.1.2 Average Consumer Price/Kg - Cheese, 2009-19
4.2 Cheese Volume Analysis, 2009-19
4.2.1 Cheese Market by Volume, 2009-19
4.3 Market Growth Dynamics - Cheese, 2009-19
4.3.1 Cheese Market Growth Dynamics by Value, 2009-19
4.3.2 Cheese Market Growth Dynamics by Volume, 2009-19
5 Ethiopia Cream Market Analysis, 2009-19
5.1 Cream Value Analysis, 2009-19
5.1.1 Cream Market by Value, 2009-19
5.1.2 Average Consumer Price/Kg - Cream, 2009-19
5.2 Cream Volume Analysis, 2009-19
5.2.1 Cream Market by Volume, 2009-19
5.3 Market Growth Dynamics - Cream, 2009-19
5.3.1 Cream Market Growth Dynamics by Value, 2009-19
5.3.2 Cream Market Growth Dynamics by Volume, 2009-19
6 Ethiopia Dairy-Based and Soy-Based Desserts Market Analysis, 2009-19
6.1 Dairy-Based and Soy-Based Desserts Value Analysis, 2009-19
6.1.1 Dairy-Based and Soy-Based Desserts Market by Value, 2009-19
6.1.2 Average Consumer Price/Kg - Dairy-Based and Soy-Based Desserts, 2009-19
6.2 Dairy-Based and Soy-Based Desserts Volume Analysis, 2009-19
6.2.1 Dairy-Based and Soy-Based Desserts Market by Volume, 2009-19
6.3 Market Growth Dynamics - Dairy-Based and Soy-Based Desserts, 2009-19
6.3.1 Dairy-Based and Soy-Based Desserts Market Growth Dynamics by Value, 2009-19
6.3.2 Dairy-Based and Soy-Based Desserts Market Growth Dynamics by Volume, 2009-19
7 Ethiopia Drinkable Yogurt Market Analysis, 2009-19
7.1 Drinkable Yogurt Value Analysis, 2009-19
7.1.1 Drinkable Yogurt Market by Value, 2009-19
7.1.2 Average Consumer Price/Kg - Drinkable Yogurt, 2009-19
7.2 Drinkable Yogurt Volume Analysis, 2009-19
7.2.1 Drinkable Yogurt Market by Volume, 2009-19
7.3 Market Growth Dynamics - Drinkable Yogurt, 2009-19
7.3.1 Drinkable Yogurt Market Growth Dynamics by Value, 2009-19
7.3.2 Drinkable Yogurt Market Growth Dynamics by Volume, 2009-19
8 Ethiopia Milk Market Analysis, 2009-19
8.1 Milk Value Analysis, 2009-19
8.1.1 Milk Market by Value, 2009-19
8.1.2 Average Consumer Price/Kg - Milk, 2009-19
8.2 Milk Volume Analysis, 2009-19
8.2.1 Milk Market by Volume, 2009-19
8.3 Market Growth Dynamics - Milk, 2009-19
8.3.1 Milk Market Growth Dynamics by Value, 2009-19
8.3.2 Milk Market Growth Dynamics by Volume, 2009-19
9 Ethiopia Soymilk and Soy Drinks Market Analysis, 2009-19
9.1 Soymilk and Soy Drinks Value Analysis, 2009-19
9.1.1 Soymilk and Soy Drinks Market by Value, 2009-19
9.1.2 Average Consumer Price/Kg - Soymilk and Soy Drinks, 2009-19
9.2 Soymilk and Soy Drinks Volume Analysis, 2009-19
9.2.1 Soymilk and Soy Drinks Market by Volume, 2009-19
9.3 Market Growth Dynamics - Soymilk and Soy Drinks, 2009-19
9.3.1 Soymilk and Soy Drinks Market Growth Dynamics by Value, 2009-19
9.3.2 Soymilk and Soy Drinks Market Growth Dynamics by Volume, 2009-19
10 Ethiopia Yogurt Market Analysis, 2009-19
10.1 Yogurt Value Analysis, 2009-19
10.1.1 Yogurt Market by Value, 2009-19
10.1.2 Average Consumer Price/Kg - Yogurt, 2009-19
10.2 Yogurt Volume Analysis, 2009-19
10.2.1 Yogurt Market by Volume, 2009-19
10.3 Market Growth Dynamics - Yogurt, 2009-19
10.3.1 Yogurt Market Growth Dynamics by Value, 2009-19
10.3.2 Yogurt Market Growth Dynamics by Volume, 2009-19
11 Appendix
11.1 About Canadean
11.2 Disclaimer

List of Tables
Table 1: Category Definitions - Dairy Food Market
Table 2: Volume Units for Dairy Food Market
Table 3: Ethiopia Exchange Rate ETB - USD (Annual Average), 2009 - 2014
Table 4: Ethiopia Exchange Rate ETB - USD (Annual Average), 2015 - 2019 Forecast
Table 5: Ethiopia Dairy Food Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 6: Ethiopia Dairy Food Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 7: Ethiopia Dairy Food Market Value (ETB m) by Category, 2009-14
Table 8: Ethiopia Dairy Food Market Value (ETB m) by Category, 2014-19
Table 9: Ethiopia Dairy Food Market Value (USD m) by Category, 2009-14
Table 10: Ethiopia Dairy Food Market Value (USD m) by Category, 2014-19
Table 11: Ethiopia Dairy Food Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Category, by Value (ETB m)
Table 12: Ethiopia Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 13: Ethiopia Dairy Food Market Volume (Kg m) by Category, 2009-14
Table 14: Ethiopia Dairy Food Market Volume (Kg m) by Category, 2014-19
Table 15: Ethiopia Dairy Food Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Category, by volume (Kg m)
Table 16: Ethiopia Butter and Spreadable Fats Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 17: Ethiopia Butter and Spreadable Fats Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 18: Ethiopia Butter and Spreadable Fats Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 19: Ethiopia Butter and Spreadable Fats Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 20: Ethiopia Butter and Spreadable Fats Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 21: Ethiopia Butter and Spreadable Fats Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 22: Ethiopia Cheese Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 23: Ethiopia Cheese Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 24: Ethiopia Cheese Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 25: Ethiopia Cheese Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 26: Ethiopia Cheese Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 27: Ethiopia Cheese Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 28: Ethiopia Cream Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 29: Ethiopia Cream Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 30: Ethiopia Cream Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 31: Ethiopia Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 32: Ethiopia Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 33: Ethiopia Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 34: Ethiopia Dairy-Based and Soy-Based Desserts Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 35: Ethiopia Dairy-Based and Soy-Based Desserts Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 36: Ethiopia Dairy-Based and Soy-Based Desserts Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 37: Ethiopia Dairy-Based and Soy-Based Desserts Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 38: Ethiopia Dairy-Based and Soy-Based Desserts Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 39: Ethiopia Dairy-Based and Soy-Based Desserts Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 40: Ethiopia Drinkable Yogurt Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 41: Ethiopia Drinkable Yogurt Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 42: Ethiopia Drinkable Yogurt Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 43: Ethiopia Drinkable Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 44: Ethiopia Drinkable Yogurt Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 45: Ethiopia Drinkable Yogurt Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 46: Ethiopia Milk Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 47: Ethiopia Milk Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 48: Ethiopia Milk Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 49: Ethiopia Milk Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 50: Ethiopia Milk Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 51: Ethiopia Milk Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 52: Ethiopia Soymilk and Soy Drinks Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 53: Ethiopia Soymilk and Soy Drinks Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 54: Ethiopia Soymilk and Soy Drinks Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 55: Ethiopia Soymilk and Soy Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 56: Ethiopia Soymilk and Soy Drinks Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 57: Ethiopia Soymilk and Soy Drinks Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 58: Ethiopia Yogurt Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Table 59: Ethiopia Yogurt Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 60: Ethiopia Yogurt Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Table 61: Ethiopia Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 62: Ethiopia Yogurt Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (ETB m), by Segments
Table 63: Ethiopia Yogurt Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments


List of Figures
Figure 1: Ethiopia Dairy Food Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 2: Ethiopia Dairy Food Market Value (ETB m) by Category, 2009-19
Figure 3: Ethiopia Dairy Food Market Dynamics, by Category, by Market Value, 2009-19
Figure 4: Ethiopia Dairy Food Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 5: Ethiopia Dairy Food Market Volume (Kg m) by Category, 2009-19
Figure 6: Ethiopia Dairy Food Market Dynamics, by Category, by Market Volume 2009-19
Figure 7: Ethiopia Butter and Spreadable Fats Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 8: Ethiopia Butter and Spreadable Fats Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 9: Ethiopia Butter and Spreadable Fats Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 10: Ethiopia Butter and Spreadable Fats Market Growth Dynamics by Value, 2009-19
Figure 11: Ethiopia Butter and Spreadable Fats Market Growth Dynamics by Volume, 2009-19
Figure 12: Ethiopia Cheese Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 13: Ethiopia Cheese Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 14: Ethiopia Cheese Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 15: Ethiopia Cheese Market Growth Dynamics by Value, 2009-19
Figure 16: Ethiopia Cheese Market Growth Dynamics by Volume, 2009-19
Figure 17: Ethiopia Cream Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 18: Ethiopia Cream Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 19: Ethiopia Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 20: Ethiopia Cream Market Growth Dynamics by Value, 2009-19
Figure 21: Ethiopia Cream Market Growth Dynamics by Volume, 2009-19
Figure 22: Ethiopia Dairy-Based and Soy-Based Desserts Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 23: Ethiopia Dairy-Based and Soy-Based Desserts Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 24: Ethiopia Dairy-Based and Soy-Based Desserts Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 25: Ethiopia Dairy-Based and Soy-Based Desserts Market Growth Dynamics by Value, 2009-19
Figure 26: Ethiopia Dairy-Based and Soy-Based Desserts Market Growth Dynamics by Volume, 2009-19
Figure 27: Ethiopia Drinkable Yogurt Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 28: Ethiopia Drinkable Yogurt Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 29: Ethiopia Drinkable Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 30: Ethiopia Drinkable Yogurt Market Growth Dynamics by Value, 2009-19
Figure 31: Ethiopia Drinkable Yogurt Market Growth Dynamics by Volume, 2009-19
Figure 32: Ethiopia Milk Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 33: Ethiopia Milk Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 34: Ethiopia Milk Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 35: Ethiopia Milk Market Growth Dynamics by Value, 2009-19
Figure 36: Ethiopia Milk Market Growth Dynamics by Volume, 2009-19
Figure 37: Ethiopia Soymilk and Soy Drinks Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 38: Ethiopia Soymilk and Soy Drinks Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 39: Ethiopia Soymilk and Soy Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 40: Ethiopia Soymilk and Soy Drinks Market Growth Dynamics by Value, 2009-19
Figure 41: Ethiopia Soymilk and Soy Drinks Market Growth Dynamics by Volume, 2009-19
Figure 42: Ethiopia Yogurt Market Value (ETB m) and Growth (Y-o-Y), 2009-19
Figure 43: Ethiopia Yogurt Average Consumer Price (ETB) and Growth (Y-o-Y), 2009-19
Figure 44: Ethiopia Yogurt Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 45: Ethiopia Yogurt Market Growth Dynamics by Value, 2009-19
Figure 46: Ethiopia Yogurt Market Growth Dynamics by Volume, 2009-19

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