Table of Contents
The sports-orientated positioning is highly apparent, as several major players introduced sports-inspired apparel ranges during the review period. In addition, in order to portray a healthy and active image, many players have chosen to select well-known sports stars as the faces of their campaigns. For example, Bestseller’s new activewear subbrand Jack & Jones Tech is fronted by English Premier League and Danish national football team goalkeeper Kasper Schmeichel, and DK Company A/S’s Matinique...
Euromonitor International's Menswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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