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RTD Coffee in Saudi Arabia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

Summary

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Young Saudis are rapidly embracing Western lifestyles, with global brands in fashion as well as food and drink readily gaining acceptance in the country. Growing internet penetration and cheaper internet tariffs are enabling consumers to learn about global trends. This growing westernisation led to the launch of RTD coffee in 2014, with the category continuing to post double-digit growth every year. 2016 witnessed a growing range of products, with Starbucks adding more variants to its range and...

Euromonitor International’s RTD Coffee in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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