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Bluetooth Smart – Report Insights

In the era of wireless technology, Bluetooth is a standard for exchanging data over short range distances from fixed & mobile devices, and building personal area networks. Invented by Swedish digital communications firm Ericsson in 1994, the Bluetooth technology was initially developed as a wireless alternative to data cables. Bluetooth technology was designed as an open standard to allow connectivity and collaboration between industries and disparate products.

Worldwide Bluetooth Smart market research report covers the present scenario and the growth prospects of the Worldwide Bluetooth Smart Market for the period 2015-2021. The report provides in-depth analysis of market size and growth of Worldwide Bluetooth Smart market. This market research report includes a detailed market segmentation of the Worldwide Bluetooth Smart Market by

Type of Application

1. Consumer Electronics
2. Home Automation
3. Healthcare
4. Retail
5. Wearables
6. Automotive
7. Industrial Automation and Others

By Device Type

1. Bluetooth Smart
2. Bluetooth Smart Ready

Geographic Segmentation

1. North America
2. APAC
3. Latin America
4. EMEA

Bluetooth Smart – Market Size and Dynamics

Market research analysts at Beige Market Intelligence, forecast the Worldwide Bluetooth Smart market to grow at a CAGR of around 28% during the forecast period. The growth in connectivity technologies such as Bluetooth is primarily driven by an increasing consumer appetite for accessing content without any barriers. This demand for embedded connectivity technologies that can enable interaction between various consumer electronic devices is not only promoting sophistication in electronic and semiconductor manufacturing but also is enabling advancement of efficient technology standards. One such standard that has gained immense prominence is Bluetooth smart on account of it being more energy-efficient than competing interfaces and networking solutions such as Bluetooth, Ethernet and Wi-fi. With the need for constant interaction between devices becoming inevitable, easily-implementable connectivity technologies such as Bluetooth smart are becoming indispensable on account of the extensive ecosystem and ubiquity of Bluetooth technology standard.

Worldwide Bluetooth Smart market can be segmented based on the type of application as consumer electronics, home automation, healthcare, retail, wearables, automotive, industrial automation and others. The consumer electronic segment was valued at around US$485 million in 2015 and is expected to reach over US$2420 million by 2021. The healthcare Bluetooth smart market, which covers devices like hearing aids, blood pressure monitors, glucose monitors, smart drug delivery devices and thermometers etc., is expected to grow at a lower rate, as the market has already been growing for many years. Continuous glucose monitors are a significant segment in healthcare sector owing to the growing prevalence of diabetes in the emerging economies of Latin America and Asia Pacific. The Bluetooth smart market in retail especially for beacons is still in the early stages of development owing to factors like tepid consumer interest and lower adoption leading to experimental retail implementations, even though Apple launched iBeacons two years ago. The retail segment of Worldwide Bluetooth smart market is expected to reach over US$80 million by 2021.

The report also provides the Porter’s five forces analysis along with a description of each of the forces and its impact on the market.

Bluetooth Smart – Geographic Analysis

The APAC region is expected to exhibit the fastest growth, during the forecast period between 2016 and 2021 due to rapid penetration of BLE-enabled smartphones and personal computing products in the countries like China, Japan, India and South Korea. On account of stable and growth-focused regulatory regimes in key geographies of India, China, Japan, Singapore and South Korea, the region is undergoing a rapid infrastructural change, particularly in the realms of connectivity, manufacturing and security. Rapid expansion in mobile connectivity, federal spending on public security systems and the rise of cheaper electronic manufacturing hubs coupled with rapidly growing disposable incomes and a low consumer durable ownership rate mean huge growth opportunity for connectivity technologies such as Bluetooth smart. APAC is expected to remain the leading consumption market for Bluetooth smart modules with the region’s share expected to rise up to 55.3% by 2021.

Further, North America is expected to gain prominence as the second largest consumption market with a share of over 21% by 2021 on account of a well-developed internet ecosystem coupled with a sharp rise in the launch of innovative technological offerings and device ownership turnover. The region is expected to grow at a significant growth rate of around 30% during the forecast period. The Increase in the number of shipments of Bluetooth Smart and Smart Ready-enabled devices in this region can be primarily attributed to Consumer Electronics, followed by Home automation and wearables in both fitness and healthcare.

The Bluetooth Smart market in EMEA is forecasted to grow at a CAGR of around 24% during the forecast period. Within Europe, significant adoption of Internet of Everything (IoE) in this region across business sectors like agriculture, healthcare, retail, transportation, manufacturing, sports & entertainment, education etc. is contributing primarily to the market growth. Consumer Healthcare segment showed fastest growth due to increased number of machine2machine (M2M) connections and is increasingly becoming digitized deploying sophisticated IT systems in hospitals. The increase in uptake of wireless technology in healthcare is due to low cost and power efficient without comprising on patient safety and service quality.

The Bluetooth Smart market witnessed relatively slower growth in MEA compared to Europe as many parts of the Middle East and Africa (MEA) suffered setbacks in the past year as escalating violence, political instability, civil unrest and medical crises afflicted the region.

Bluetooth Smart – Drivers, Restrains and Trends

This market research report provides market overview of the factors driving and restraining the growth of the market. The report also outlines the key trends emerging in the market that will contribute to the growth of Worldwide Bluetooth Smart market during the forecast period. The factors driving the growth of the market include Industrial Internet of Things (IoT) Revolution. Industrial IoT is one of the largest end-market potential for Bluetooth Smart. The market is expected to extend from personal area networks (PAN) to wider area networks (WAN). The rising adoption of Industrial IoT is expected to boost the market for networking technologies, especially wireless networks. These networks not only provide mobility to the equipment but also offer greater scalability and ease of integration to the network.

The manufacturing sector is witnessing a transformation through the implementation of the smart factory concept and factory automation technologies. Government initiatives such as Industrie 4.0 in Germany and Plan Industriel in France are expected to drive the IIoT solutions in Europe. Moreover, increasing adoption of Bluetooth Smart in healthcare applications is expected to fuel the growth of the market during the forecast period.

Some of the major restraints confronting the growth of the Bluetooth Smart market include lack of interoperability and a standard communication protocol. As more Bluetooth smart devices get deployed and connected, there will be multiple connection standards emerging in the environment. Some of the communication protocols are Wi-Fi, Zigbee, cellular apart from Bluetooth smart. These competing standards will inhibit the rapid growth and proliferation of Bluetooth smart devices sales unless a common standard is established or the interoperability issues are resolved. Moreover, data privacy and security concerns is also expected to inhibit the growth of the market during the forecast period.

One of the major trends witnessed by the Bluetooth Smart market include growth in wearable technology market. The biggest thing in wearables market is Bluetooth smart Technology. The fast-growing wearables market has huge potential that also encompasses smart glasses, headsets, activity monitors, child and pet monitoring, head- and hand-mounted terminals, medical aids, and cameras etc.to smart clothing and ingestible. And the majority of these products primarily rely on the connectivity of Bluetooth technology. Even companies like Apple is centering its wearables strategy on Bluetooth and Wi-Fi.

Bluetooth Smart – Key Vendors

The report Bluetooth Smart market also provides the competitive landscape of the key players. The report covers the players operating in the entire value chain of the market. The major players identified within the report are Nordic Semiconductor, Texas Instruments, Cambridge Silicon Radio (CSR plc.), Dialog Semiconductor, Broadcom and Silicon Labs. The report also covers the other prominent vendors in the market such as Bluegiga Technologies, Cypress Semiconductors, Marvell technology Group, MediaTek, NXP Semiconductors, BlueRadios, LAPIS Semiconductor, Microchip Technology, Toshiba, Apple, STMicroelectronics, and Murata Manufacturing.

Table Of Contents

Strategic Assessment of Worldwide Bluetooth Smart Market - Forecast Till 2021
Table of Contents
Section 1 Research Methodology
Section 2 Executive Summary
Section 3 Report Coverage
3.1 Research Methodology
3.2 Report Overview
3.3 Definition of key terms
3.3.1 Classic bluetooth
3.3.2 Bluetooth smart
3.3.3 Bluetooth smart ready
Section 4 Definition of Key Geographies
4.1 Definition of applications of the Bluetooth Smart market 16
4.2 Currency exchange rates
4.3 Market size estimation
4.4 Limitations of the report
Section 5 Market Landscape
5.1 Evolution of Bluetooth smart
5.1.1 Bluetooth Special Interest Group (SIG)
5.1.2 Bluetooth ICs
5.1.3 Different versions of Bluetooth
5.2 Bluetooth smart and smart ready: Features
5.3 Benefits of Bluetooth smart and Bluetooth smart ready
5.4 Classification by technology type
Section 6 Key Market Trends
6.1 Market Trends
Section 7 Key Market Drivers
7.1 Market Drivers
Section 8 Key Market Restraints
8.1 Market Restraints
Section 9 Value Chain Analysis
9.1 Key stakeholders
9.2 Value chain analysis
Section 10 Global Bluetooth Smart Market
10.1 Overview
10.2 Market size and forecast
Section 11 Market Segmentation by Type
11.1 Bluetooth Smart devices
11.2 Bluetooth Smart Ready devices
11.3 Interoperability of Bluetooth devices
Section 12 Market Segmentation by Application
12.1 Overview
12.2 Consumer Electronics market segmentation
12.2.1 Overview
12.2.2 Major factors driving growth of Bluetooth Smart market in consumer electronics segment
12.3 Home Automation market segmentation
12.4 Healthcare market segmentation
12.4.1 Key contributors to the growth of Bluetooth Smart in Healthcare segment
12.5 Retail market segmentation
12.6 Wearable devices market segmentation
12.6.1 Major factors driving growth of Bluetooth Smart market in Wearable devices segment
12.7 Automotive market segmentation
12.7.1 Major factors driving growth of Bluetooth Smart Market in automotive segment
12.8 Industrial automation market segmentation and others
12.8.1 Major factors driving growth of Bluetooth Smart market in industrial automation and others
Section 13 Geographical Segmentation
13.1 Overview
Section 14 APAC Market for Bluetooth Smart
14.1 Overview
14.2 Market size and forecast
Section 15 North American Market for Bluetooth Smart
15.1 Overview
Section 16 EMEA Market for Bluetooth Smart
16.1 EUROPE market for Bluetooth Smart
16.2 MEA market for Bluetooth Smart
Section 17 Latin America Market for Bluetooth Smart
Section 18 Competitive Landscape
18.1 Porter's five forces analysis of the Bluetooth Smart Market
18.2 Overview of Competing wireless Technologies
18.3 Overview of Competition
18.4 News and developments
18.5 Mergers and acquisitions
18.6 Leading Vendors 2014
Section 19 Key Vendor Analysis
19.1 Nordic Semiconductor ASA
19.1.1 Company Overview
19.1.2 Bluetooth Smart and Smart Ready product portfolio
19.1.3 Financial highlights (for Q3 2015)
19.1.4 Key strengths
19.1.5 Key strategy
19.1.6 Key opportunities
19.2 Texas Instruments (TI)
19.2.1 Company overview
19.2.2 Bluetooth Smart and Smart Ready Product Portfolio
19.2.3 Key strengths
19.2.4 Key strategy
19.2.5 Key opportunities
19.3 Cambridge Silicon Radio (CSR)
19.3.1 Company overview
19.3.2 Bluetooth Smart and Smart Ready product portfolio
19.3.3 Key strengths
19.3.4 Key strategy
19.3.5 Key opportunities
19.4 Dialog Semiconductor
19.4.1 Company overview
19.4.2 Bluetooth smart product portfolio
19.4.3 Key strategy
19.4.4 Key opportunities
19.5 Broadcom
19.5.1 Company overview
19.5.2 Bluetooth Smart and Smart Ready product portfolio
19.5.3 Key strengths
19.5.4 Key strategy
19.5.5 Key opportunities
19.6 Silicon Labs
19.6.1 Company overview
19.6.2 Bluetooth Smart and Smart Ready Product Portfolio
19.6.3 Key strengths
19.6.4 Key strategy
19.6.5 Key opportunities
19.7 Other Prominent Vendors
19.7.1 Bluegiga
19.7.2 Cypress Semiconductor
19.7.3 Marvell Technology Group
19.7.4 MediaTek
19.7.5 Nxp Semiconductors
19.7.6 BlueRadios
19.7.7 Lapis Semiconductor
19.7.8 Microchip Technology
19.7.9 Toshiba
19.7.10 Apple
19.7.11 STMicroelectronics
19.7.12 Murata Manufacturing
Section 20 List of Abbreviations
Section 21 Report Summary

EXHIBITS

Exhibit 1 Research objectives
Exhibit 2 Market segmentation
Exhibit 3 List of countries covered in each geography for the study
Exhibit 4 Worldwide shipments of Bluetooth modules (BluetoothClassic + Smart + SmartReady) billions
Exhibit 5 Evolution of Bluetooth technology over the years
Exhibit 6 Classification of Bluetooth by technology
Exhibit 7 Worldwide wearables market size by shipments (in millions)
Exhibit 8 Worldwide market for Beacons (in millions)
Exhibit 9 Worldwide Wireless Audio devices shipments (in millions)
Exhibit 10 Average cost of sensor (in $USD)
Exhibit 11 Value chain analysis
Exhibit 12 Companies Involved in different Parts of Value chain
Exhibit 13 Companies Involved in different Parts of Supply chain
Exhibit 14 Worldwide Bluetooth smart market by revenues (Modules sales billion $)
Exhibit 15 Worldwide Bluetooth smart market by module shipments (in billions)
Exhibit 16 Average selling price of Bluetooth smart modules (US $)
Exhibit 17 Interoperability of Bluetooth devices
Exhibit 18 Worldwide classic Bluetooth modules shipments (in millions)
Exhibit 19 Worldwide Bluetooth smart module shipments (in millions)
Exhibit 20 Worldwide Bluetooth smart ready module shipments (in millions)
Exhibit 21 Bluetooth smart market segmentation by application
Exhibit 22 Summary of application segmentation of Bluetooth smart market
Exhibit 23 Consumer electronics market segmentation
Exhibit 24 Bluetooth smart chip market in Consumer Electronics by revenues (in $ millions)
Exhibit 25 Bluetooth Smart chip market in Consumer Electronics segment by shipments (in millions)
Exhibit 26 Worldwide Bluetooth Smart chip market in Home Automation segment by Revenues ($ millions)
Exhibit 27 Worldwide Bluetooth smart chip market in Home Automation segment by shipments (millions)
Exhibit 28 Worldwide Bluetooth Smart Market in Healthcare segment by Revenues (in $ millions)
Exhibit 29 Worldwide Bluetooth Smart market in Healthcare segment by shipments (in millions)
Exhibit 30 Worldwide Bluetooth Smart chip Market in Retail segment by Revenues (in $millions)
Exhibit 31 Worldwide Bluetooth Smart Chip market in Retail Segment by shipments (in millions)
Exhibit 32 Worldwide Bluetooth chip market in wearable devices segment by revenues (in $ millions)
Exhibit 33 Worldwide Bluetooth chip Market in Wearable devices segment by Shipments (in millions)
Exhibit 34 Worldwide Bluetooth Smart chip market in automotive segment by revenues (in $ millions)
Exhibit 35 Worldwide Bluetooth smart market in automotive segment by shipments (in millions)
Exhibit 36 Bluetooth smart market in industrial automation and others segment by revenues (US $ millions)
Exhibit 37 Bluetooth smart market in industrial automation and others segment by unit shipments (millions)
Exhibit 38 Geographical Mix 2015 and 2021 ($ millions)
Exhibit 39 Summary of Geographical segmentation of Bluetooth Smart Market
Exhibit 40 Bluetooth Smart market size in APAC by revenues (in $millions)
Exhibit 41 Bluetooth Smart market size in APAC by shipments (in millions)
Exhibit 42 Average selling price of Bluetooth Smart modules in APAC region (US $)
Exhibit 43 Smartphone penetration in APAC region
Exhibit 44 Shipments of wearable devices in APAC region (in millions)
Exhibit 45 Bluetooth Smart market in North America by revenues (in $millions)
Exhibit 46 Bluetooth Smart market in North America by shipments (in millions)
Exhibit 47 Average selling price of Bluetooth Smart modules in North America (US $)
Exhibit 48 Bluetooth Smart market in EMEA by revenues (in $millions)
Exhibit 49 Bluetooth smart market in EMEA by shipments (in millions)
Exhibit 50 Average selling price of Bluetooth Smart modules in EMEA
Exhibit 51 Bluetooth Smart and Smart Ready market in EMEA, 2015
Exhibit 52 Bluetooth Smart Market in Latin America by revenues (in $millions)
Exhibit 53 Bluetooth Smart market in Latin America by shipments (in millions)
Exhibit 54 Average selling price of Bluetooth Smart modules in Latin American region (US $)
Exhibit 55 Mobility Profile of Latin America 2015
Exhibit 56 Comparison of wireless technologies by Network Topologies
Exhibit 57 Comparison of wireless technologies by properties
Exhibit 58 Comparison of Wireless technologies by applications
Exhibit 59 Leading vendors
Exhibit 60 Nordic Semiconductor ASA: Product lines
Exhibit 61 Financial highlights for Nordic Semiconductor for Q3 2015 (million USD)
Exhibit 62 Texas Instruments (TI): Product lines
Exhibit 63 List of TI's products and Tools and Software offerings in Bluetooth Smart Market
Exhibit 64 Cambridge Silicon Radio: Product lines
Exhibit 65 Dialog Semiconductor: Product lines
Exhibit 66 Silicon Labs: Product lines
Exhibit 67 Summary of worldwide Bluetooth Smart market by geography type 2015-2021 ($ million)
Exhibit 68 Summary of worldwide Bluetooth Smart market by geography type 2015-2021 (units in million)
Exhibit 69 Summary of market segmentation by type of Bluetooth smart market
Exhibit 70 Summary of market segmentation by application of Bluetooth smart market

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