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  3. > The Smart home services: churn avoidance may be more important than revenue for CSPs

We have modelled the revenue impact of launching smart home services on an archetypal Western European CSP. We find that the primary value of smart home services will be realised indirectly – they can decrease the churn rate of CSPs' other services, such as fixed broadband.

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The Smart home services: churn avoidance may be more important than revenue for CSPs

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