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The Smart home services: churn avoidance may be more important than revenue for CSPs

  • April 2016
  • 7 pages
  • Analysys Mason
Report ID: 3773585

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We have modelled the revenue impact of launching smart home services on an archetypal Western European CSP. We find that the primary value of smart home services will be realised indirectly – they can decrease the churn rate of CSPs' other services, such as fixed broadband.

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