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Summary
The UAE's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while Internal Cleansers and Sprays will be the fastest growing category during 2015-2020. Rising hygiene awareness and need to stay fresh throughout the day will drive the demand for Internal Cleansers. The online demand for Feminine Hygiene products will rise in the future years due to more digital oriented consumers.

Key Findings
- A strong economy and presence of a large young population in the UAE will drive the growth of the Feminine Hygiene market in the country.

- The Feminine Hygiene market in The UAE is forecast to register higher growth during 2015-2020 compared to 2010-2015.

- Hypermarkets and Supermarkets is the leading distribution channel for Feminine Hygiene products in the UAE.

- Bag/Sachet is the most commonly used container type in the UAE's Feminine Hygiene market.

- On-The-Go and Added Functionality are the major trends driving the UAE's Feminine Hygiene market.

- Sales of Feminine Hygiene products through e-commerce will gain momentum in future.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in the UAE provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Sanitary Pads, Pantiliners and Shields, Tampons, Women's Disposable Razors and Blades and Internal Cleansers and Sprays with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Drug stores and Pharmacies, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics and rigid metal; container data for: bag/sachet, box, blister pack and others.

- Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Feminine Hygiene Market in the UAE
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the UAE's Feminine Hygiene market
- Historic and forecast consumption in the UAE's Feminine Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the UAE's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the UAE's Feminine Hygiene market
- Leading distribution channels (value terms) by category

Packaging
- Feminine Hygiene market by type of packaging material/container (in volume terms)
- Feminine Hygiene market by type of packaging closure/outer (in volume terms)
- Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in the UAE's Feminine Hygiene market
- Private label growth (in value terms) compared to national brands
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean'sconsumer trend framework and explanation of the sub-trends
- For key trends in the UAE Feminine Hygiene market
- How the trend is influencing consumption in the UAE Feminine Hygiene market
- How to target the trend in the UAE Feminine Hygiene market
- How the trend will evolve in the UAE Feminine Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in the UAE's Feminine Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in AED and US$, 2010-2020
Table 2: Market volume growth analysis, 2015-2020
Table 3: Exchange rate fluctuations: AED to US$
Table 4: Average prices (AED and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015

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