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Consumer and Market Insights: Skincare in Brazil

  • March 2016
  • -
  • GlobalData
  • -
  • 77 pages

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Summary
The Brazil's Skincare market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Body Care category has the largest volume share in 2015 while The Facial Care category is projected to witness fastest growth during 2015-2020. Value-conscious Brazilian consumers will continue seeking multi-functional Skincare products that offer additional benefits beyond basic hydration. Contrary to it, young adult consumers with more disposable incomes will trade up to premium products.

Key Findings
- Among all five categories analyzed, the Body Care is the leading value category with 49.2% share by value in the Brazilian Skincare market.

- Personalization and On-The-Go are the major trends that are driving the Brazilian Skincare market.

- Considerable penetration of Smartphone in market will drive demand for products opting digital media for brand promotions in the Brazilian Skincare market.

- Tube will be the fastest growing container type at a CAGR of 8.1% during 2015-2020.

- Natura and Avon Products, Inc. are the market leaders in the Brazilian Skincare market.

- Drug Stores and Pharmacies is the leading distribution channel in the Brazilian Skincare market.

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Tub, and others

- Consumer level trends: Top four consumer trends which influence Skincare products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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ref:plp2016

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