1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Make-Up Market Trends
  5. > Consumer and Market Insights: Make-Up Market in Japan

Consumer and Market Insights: Make-Up Market in Japan

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 74 pages

Summary
The Make-Up market in Japan is forecast to register moderate growth during 2015-2020, which will be primarily driven by ageing population. Face Make-Up is the leading value category, while the Eye Make-Up category is forecast to register fastest growth during 2015-2019. The rising societal pressures to look good at the work place will also drive Male consumers to use Make-Up products.

Key Findings
- Of the four categories analyzed, Face Make-Up will be the largest value category, registering a CAGR of 2.1% during 2015-2020

- Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption

- The Make-Up market in Japan accounted for nearly one-fifth of the Cosmetics and Toiletries retail sales in 2014

- The use of Rigid Plastics is forecast to grow at a CAGR of 1.8% during 2015-2020

- Shiseido Company, Limited  and Kao Corporation are the leading market players in the country

- Personalisation and Novel and Experimental are the two most important trends in the market.

- Rising consumer concerns about environment degradation will lead to an increase in preference for brands that address these concerns

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

- Consumer level trends: Top four consumer trends which influence Make-Up products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Make-Up Market in Japan
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Japanese Make-Up market
- Historic and forecast consumption in the Japanese Make-Up market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Japanese Make-Up market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Japanese Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Japanese Make-Up market
- Leading distribution channels (value terms) by category

Packaging
- Make-Up market by type of packaging material/container (in volume terms)
- Make-Up market by type of packaging closure/outer (in volume terms)
- Make-Up market by type of packaging, forecast (in volume terms)

Brand Share
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean'sconsumer trend framework and explanation of the Mega-trends
- For key trends in the Japanese Make-Up market
- How the trend is influencing consumption in the Japanese Make-Up market
- How to target the trend in the Japanese Make-Up market
- How the trend will evolve in the Japanese Make-Upmarket
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in the Japanese Make-Up market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in JPY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to JPY
Table 4: Average prices (JPY and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global and Chinese Eye Make-up Industry, 2016 Market Research Report

Global and Chinese Eye Make-up Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Eye Make-up Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Eye Make-up industry with a focus on the Chinese ...

Global and Chinese Lip Make-up Industry, 2016 Market Research Report

Global and Chinese Lip Make-up Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Lip Make-up Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Lip Make-up industry with a focus on the Chinese ...

Success Case Study: Urban Decay Naked Eyeshadow Palette; A simple idea turned world’s most famous eyeshadow set

Success Case Study: Urban Decay Naked Eyeshadow Palette; A simple idea turned world’s most famous eyeshadow set

  • $ 995
  • Industry report
  • July 2016
  • by Canadean Ltd

Summary A combination of a distinct product image and an original "brand message" targeting a specific consumer group is necessary to succeed in the crowded eye make-up market. The equally important demand ...

Make-up In Italy

June 2016 $ 308

Make-up In Australia

June 2016 $ 350

Download Unlimited Documents from Trusted Public Sources

Cosmetics Industry in Japan

  • October 2016
    2 pages
  • Cosmetics  

    Body Care  

    Make-Up  

  • Japan  

    Asia  

View report >

Make-Up Markets

  • September 2016
    6 pages
  • Make-Up  

  • Europe  

    North America  

    United States  

View report >

Make-Up Markets in the US

  • September 2016
    6 pages
  • Make-Up  

  • United States  

    Iran  

View report >

Related Market Segments :

Make-Up

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.