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Consumer and Market Insights: Suncare in Bulgaria

  • February 2016
  • -
  • GlobalData
  • -
  • 40 pages

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Summary
Rising disposable income and increasing consumption will positively influence the growth of Bulgaria's consumer packaged goods market. Sun Protection is the leading value category as on 2015 and is also forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Suncare products in Bulgaria.

Key Findings
- Sun Protection, the leading category in value terms, will register fastest growth during 2015-2020

- Rigid Plastic is the most commonly used packaging material in the Suncare market

- Nivea is the leading brand of After-Sun and Self-Tan products in Bulgaria

- Hypermarkets and Supermarkets is the leading distribution channel in Bulgaria's Suncare market.

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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Related Market Segments :

Packaging
Sun Care

ref:plp2016

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