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Consumer and Market Insights: Suncare in Germany

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 66 pages

Summary
The Suncare market in Germany will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Sun Protection is the dominant category in value terms in 2015 and will also register the fastest growth during 2015-2020 followed by the After-Sun category. Private label Suncare products are high in demand in Germany as consumers consider them to be a good alternative to costly brands. Demand for child specific Suncare products will increase as consumers are taking extra care to protect delicate skin of babies and kids against prolonged exposure to sun rays.

Key Findings
- Strong economy and consumers with high disposable income will positively impact the consumer packaged goods market in Germany.

- Among the three categories analyzed, the Sun Protection is the leading value category with 75.7% share by value in the German Suncare market.

- Hypermarkets and Supermarkets and Health and Beauty stores are the leading distribution channels for Suncare products.

- Beiersdorf AG and L'Oreal Group are the market leaders in the German Suncare market.

- Value and Products Specificity are the major consumer trends that are driving the German Suncare market.

- Suncare products specific for children and aging population will gain demand in future in the country.

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Drug stores and Pharmacies, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

- Consumer level trends: Top four consumer trends which influence Suncare products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Suncare in Germany
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for Germany's Suncare market
- Historic and forecast consumption in Germany's Suncare market
- Degree of trade up/down in Germany's Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Germany's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Germany's Suncare market
- Leading distribution channels (value terms) by category

Packaging
- Suncare market by type of packaging material/container (in volume terms)
- Suncare market by type of packaging closure/outer (in volume terms)
- Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in Germany's Suncare market
- Private label growth (in value terms) compared to brands
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean'sconsumer trend framework and explanation of the Mega-trends
- For key trends in Germany's Suncaremarket
- How the trend is influencing consumption in Germany's Suncaremarket
- How to target the trend in Germany's Suncaremarket
- How the trend will evolve in Germany's Suncaremarket
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New product examples launched in Germany's Suncaremarket

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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