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Consumer and Market Insights: Suncare in the Netherlands

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 65 pages

Summary
Growing GDP per capita and low inflation rates will drive demand for Suncare products in the Netherlands. Sun Protection is the leading value category and is forecast to register the fastest growth during 2015-2020. Busy lifestyles of Dutch consumers is driving demand for On-the-go Suncare products offered in convenient packaging.

Key Findings
- Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 5.6% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than one-third of the overall Suncare distribution in the Netherlands

- The use of Flip/Snap Top closures is forecast to grow at a CAGR of 4.5% during 2015-2020

- Beiersdorf AG and L'Oréal Group are the leading market players in the country

- A growing economy and increasing disposable incomes will create more demand for premium Suncare products in the country

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

- Consumer level trends: Top four consumer trends which influence Suncare products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Suncare in the Netherlands
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for the Netherlands Suncare market
- Historic and forecast consumption in the Netherlands Suncare market
- Degree of trade up/down in the Netherlands Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Netherlands Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Netherlands Suncare market
- Leading distribution channels (value terms) by category

Packaging
- Suncare market by type of packaging material/container (in volume terms)
- Suncare market by type of packaging closure/outer (in volume terms)
- Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in the Netherlands Suncare market
- Private label growth (in value terms) compared to brands
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the Mega-trends
- For key trends in the Netherlands Suncare market
- How the trend is influencing consumption in the Netherlands Suncare market
- How to target the trend in the Netherlands Suncare market
- How the trend will evolve in the Netherlands Suncaremarket
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in the Netherlands Suncare market

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share by categories, 2015

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