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Consumer and Market Insights: Suncare in Norway

  • February 2016
  • -
  • Canadean Ltd
  • -
  • 41 pages

Summary
Highly affluent economy and low inflation rate is driving the Norwegian consumer packaged goods market. The market is led by Sun Protection category which will also register fastest growth during 2015-2020. Hypermarkets and Supermarkets and Health and Beauty Stores together account for majority of the distribution share in 2015.

Key Findings
- High disposable income and low inflation rate will drive the growth of the consumer packaged goods market in Norway.

- The Suncare market in Norway will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- Among all three categories analyzed, Sun Protection is the leading category in value terms, accounts for 76.4% share in 2015.

- L'Oreal Group and Beiersdorf AG are the leading market players in Norway's Suncare market.

- Flexible Packaging is the most commonly used packaging material in the Norwegian Suncare market.

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Suncare in Norway
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for Norwegian Suncare market
- Historic and forecast consumption in Norwegian Suncaremarket
- Degree of trade up/down in Norwegian Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Norwegian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Norwegian Suncare market
- Leading distribution channels (value terms) by category

Packaging
- Suncare market by type of packaging material/container (in volume terms)
- Suncare market by type of packaging closure (in volume terms)
- Suncare market by type of packaging, forecast (in volume terms)

Brand Share
- Brand share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in NOK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to NOK
Table 4: Average prices (NOK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure, 2015
Figure 9: Growth in key packaging material, type, closure, 2015-2020
Figure 10: Brand share by categories, 2015

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