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Consumer and Market Insights: Suncare in Romania

  • February 2016
  • -
  • GlobalData
  • -
  • 41 pages

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Summary
Steady economic growth and a robust domestic demand is driving the consumer packaged goods market in Romania. Sun Protection is the leading category both in value and volume terms. Drug stores and Pharmacies and Hypermarkets and Supermarkets together account for majority of the distribution share in 2015.

Key Findings
- The Suncare market in Romania will register higher growth in value terms during 2015-2020 compared to 2010-2015

- The Sun Protection category has the highest volume share in the overall Suncare market

- Tube containers made using Rigid Plastics are the most commonly used containers in the Suncare market

- Nivea is the leading brand across all the categories in the Suncare market

- Drug Stores and Pharmacies is the leading distribution channel in the Romanian Cosmetics and Toiletries market.

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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