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Analysis of Key Participants in the 2-wheeler Market in Malaysia 

  • April 2016
  • -
  • Frost & Sullivan
  • -
  • 46 pages

Summary

Table of Contents

Analysis of Key Participants in the 2-wheeler Market in Malaysia : A Study of the Malaysian Two-wheeler Market and Key Participants

This market insight offers an analysis of the market for two-wheelers in Malaysia. The MI focuses on the key participants in the market, their sales and the market shares, and market share trends. The insight provides an executive summary, market overview, and company profiling of major participants, including Hong Leong Yamaha Motor Sdn. Bhd., Boon Siew Honda Sdn. Bhd., Sanyang Motor Co. Ltd (SYM), and Motosikal dan Enjin Nasional Sdn. Bhd. (MODENAS). Key conclusions and future outlook are also provided.

Executive Summary

The Malaysian two-wheeler (2-W) market started as a CBU* market; CKD started in 1969. Since then, the market has evolved significantly.
The market is dominated by Japanese brands; Yamaha and Honda accounted for approximately % market share (2015).
The Malaysian two-wheeler market recorded sales of units in 2015. T
The market also experienced a YoY decline of % in 2015. Based on engine cylinder displacement, two-wheelers in Malaysia are categorized into 3 categories: cc and below; ?– cc ; and cc and above.
The top 4 makes—Yamaha, Honda, SYM, and MODENAS—accounted for % market share in 2015.
In 2014, Yamaha surpassed Honda to become the leader in the two-wheeler market in Malaysia. It continued to lead the market in 2015 as well.
Most of the models offered by Yamaha are in the cc and below segment. They are very affordable.
In Malaysia, Yamaha has a tie-up with Hong Leong and has been present since 1979.
Honda was the market leader until 2013, but sales declined after the discontinuation of its iconic model Honda EX5 Dream 100.
The Honda product portfolio has a good mix of mass as well as premium models.

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