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Japan - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses

  • November 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 19 pages

Moving towards 2017 Japan possesses one of the most advanced and largest broadband markets in the world. Much of the success of broadband in Japan is owed to the stunning growth surge that occurred on the back of DSL broadband technology. Since then Japan has focused investment on FttH and on cable to a lesser extent. The faster speeds afforded by these technology platforms has seen both increase in popularity at the expense of DSL, with FttH representing almost two thirds of total fixed broadband subscriptions. Japan has also been an early adopter of triple-play models which provide TV, broadband internet and voice telephony as packaged services from a single provider. This report provides an overview of the broadband market and the available access methods including cable modem, DSL, FttX and wireless broadband.

Recognising the potential of applying ICT to improve both social and economic development, Japan has taken steps to develop a digital economy. Businesses, governments and private citizens have been instrumental in creating the online content and services that make up the digital economy.

Japan possesses a vibrant multichannel pay TV industry with services readily accessible across Japan via cable TV (CATV), satellite, IPTV and Over-the-top (OTT) Video-on-Demand (VoD). Total pay TV subscriptions are steadily growing with penetration household penetration levels lower than that of the UK or USA, indicating room for potential growth.
What is interesting to note is that although Japan has the necessary physical infrastructure to support OTT VoD, pure OTT players have not found much success as Japanese broadcasters, as the largest Japanese content producers, have traditionally been reluctant to release content to the OTT players believing it will cannibalize advertising revenue.

Key Developments:
Continued decline in DSL subscriptions, down to under 10% of the total fixed broadband market;
FttX subscriptions comprise the majority of the fixed broadband market;
NTT's market share of the FttH market is being eroded by competition;
Netflix signed a deal with Softbank Group to launch its video streaming service in Japan;
Implementation of strong government policies over a decade see over 90% of households with access to FttX;
Strong growth in WiMAX sees the 4 million subscriber mark passed;
Japan's is well positioned to showcase the benefits of e-health given its demography and market characteristics;
OTT VoD struggles to take off;
IPTV emerges as a prevalent pay TV platform on the back of widespread broadband.

Companies mentioned in this report include:
NTT; KDDI; Softbank; J:COM; USEN; KDDI; UQ Communications; Hulu; K-Opticom; Tepco, SKY PerfecTV!, Hulu

Table Of Contents

Japan - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses
1. Synopsis
2. Introduction and statistical overview
2.1 Market Overview and analysis
2.2 Broadband statistics
2.3 Forecasts broadband subscribers 2016; 2018; 2021
2.3.1 Notes on scenario forecasts
3. Fixed Broadband Technologies
3.1 Hybrid Fibre Coax (HFC) networks
3.1.1 Statistics
3.2 Digital Subscriber Line (DSL) networks
3.2.1 Introduction
3.2.2 Statistics
3.3 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
3.3.1 Introduction
3.3.2 Statistics
3.3.3 NTT East and West
3.3.4 KDDI
3.4 Fixed wireless
3.4.1 WiMAX
3.4.2 WiFi
3.5 Other fixed broadband services
3.5.1 Broadband Internet via satellite
4. Digital economy
4.1 Introduction
4.2 E-Government
4.2.1 Overview
4.3 E-Health
5. Digital media
5.1 Introduction
5.2 Pay TV
5.3 Digital TV
5.4 Cable TV (CATV)
5.5 Satellite TV
5.5.1 SKY PerfecTV! Communications Inc (Sky Perfect JSAT)
5.6 Internet Protocol TV (IPTV)
5.7 Video streaming
5.7.1 Introduction
5.7.2 Hulu
5.7.3 Netflix
6. Related reports

List of Tables

Table 1 Broadband subscribers and penetration 2005 - 2016
Table 2 Historic - Fixed broadband subscribers by access type 1998 -2015
Table 3 Historic - Fixed broadband subscriber annual change / market share by access type 2001 - 2015
Table 4 NTT Broadband subscribers and market share by segment 2004 2016
Table 5 Total international internet bandwidth 2003 - 2016
Table 6 Japan - broadband subscriber forecast 2016; 2018; 2021
Table 7 Cable modem subscribers and penetration 1998 2015
Table 8 DSL subscribers and penetration 1999 2015
Table 9 FttH subscribers and market share by operator 2010 - 2015
Table 10 Japan FttH subscribers and penetration 2002 2015
Table 11 ADSL and FttH subscribers 2005 2016
Table 12 WiMAX subscribers (BWA) - UQ Communications: 2010 - 2015
Table 13 Cable TV operators market share 2009 - 2016
Table 14 SKY Perfect JSAT Group Financial data 2008 - 2015
Table 15 SKY Perfect JSAT Corporation subscribers, ARPU and churn 1997 - 2015
Table 16 NTT video service subscribers 2009 - 2016

List of Charts

Chart 1 Broadband subscribers and penetration 2005 2016
Chart 2 Japan cable modem subscribers and population penetration 1998 - 2015
Chart 3 Japan DSL subscribers and population penetration 1999 - 2015
Chart 4 Japan FttX subscribers and population penetration 2002 - 2015

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