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  4. > UK Bicycle Insurance: Market Dynamics, Affinities and Partnerships

UK Bicycle Insurance: Market Dynamics, Affinities and Partnerships is a report investigating the market for bicycle insurance in the UK. Key features include: an outline of market drivers and the value and growth of the market from 2010 to 2014; quantification and commentary concerning the segmentation of policies in force by distribution channels used to buy them in 2014; estimates for underwriter market shares in 2014; a comprehensive listing of over 30 affinity and partnership marketing relationships visible at the time of the research in 2015 for this type of policy; and forecasts for the value of the market up to 2018.

In this report, bicycle insurance is defined as stand-alone insurance covering bicycles bought by consumers either at the point of sale or retrospectively excluding cover for bicycles embedded within household insurance and cover bought by retailers of bicycles for their own business risks. The main risks covered by stand-alone bicycle insurance policies are accidental damage and theft.

In keeping with 19 other studies in this series, research processes and sources used to create it include the following: primary interviews with leading brokers, underwriters and affinity / corporate partners active in this field; in-house data drawn from other Finaccord reports; and comprehensive analysis of secondary information from a diverse range of data sources including UK government departments and financial regulators, relevant lifestyle organisations and trade associations, specialist publications and published disclosures by competitors active in the market.

Table Of Contents

UK Bicycle Insurance: Market Dynamics, Affinities and Partnerships
TABLE OF CONTENTS
00 EXECUTIVE SUMMARY 1
10 INTRODUCTION 3
What is the report and the rationale for it? 3
Methodology 3
Definitions 3
Bicycle insurance 3
Operating models 3
Partner table syntax 4
Finaccord 4
UK affinity and partnership marketing publications 4
UK market research publications 5
UK consumer research publications 6
20 MARKET ANALYSIS 7
Market drivers 7
The value of sales of bicycles in the UK accelerated somewhat following the 2012 Olympics… 7
Market size and growth 7
… which has helped to bring about stronger growth in the size of the market for stand-alone bicycle cover 7
Distribution channels 8
Brokers and other intermediaries distribute the majority of new business in this market… 8
… usually acting as tied agents in this context 9
Other distributors include aggregators and cashback websites… 10
… plus retailers, lifestyle organisations and specialist cycling publications 10
Affinities and partnerships 11
Over 30 significant affinity and corporate partnerships exist for bicycle insurance 11
Market shares 13
Underwriting entities include a variety of onshore and offshore competitors 13
Market forecast 15
A further steady rise is predicted for the value of the market for stand-alone bicycle insurance 15
LIST OF GRAPHICS / TABLES
00 EXECUTIVE SUMMARY 1
Key market data for UK bicycle insurance, 2010 to 2014 2
10 INTRODUCTION 3
20 MARKET ANALYSIS 7
Value of bicycle sales in the UK, 2010 to 2014 7
Gross written premiums for bicycle insurance in the UK, 2010 to 2014 8
Segmentation of distribution channels used for bicycle insurance in the UK, 2014 9
Affinity and partnership marketing relationships for bicycle insurance in the UK, 2015 11
Affinity and partnership marketing relationships for bicycle insurance in the UK, 2015 (continued) 12
Affinity and partnership marketing relationships for bicycle insurance in the UK, 2015 (continued) 13
Estimated market shares of underwriters of bicycle insurance in the UK, 2014 14
Estimated market shares of underwriters of bicycle insurance in the UK, 2014 (table) 14
Gross written premiums for bicycle insurance in the UK, 2018 (forecast) 15

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