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“Food fortifying agents market is projected to grow at a CAGR of 16.7% in terms of value”

This report analyzes the food fortifying agents market, in terms of type, application, and region. The food fortifying agents market has grown rapidly in the last few years and is projected to reach a value of USD 69.8 billion in 2020 at a CAGR of 16.7% from 2015 to 2020. The primary factors driving the global success of food fortifying agents is the increasing demand of food fortifying agents in functional food and beverage products due to the various health benefits.

“Dietary supplements is the fastest growing application in the food fortifying agents market”

On the basis of application, the food fortifying agents market is segmented into cereals & cereal-based products, dairy & dairy-based products, fats & oils, bulk food items, beverages, infant formula, dietary supplements, and others (pet food, animal feed, and animal nutrition). Among all the applications of food fortifying agents, the dietary supplements segment is projected to be the fastest-growing application from 2015 to 2020. The health benefits of dietary supplements along with the increase in aging population and growing interest in personal fitness drives the demand of dietary supplements in this market.

“China and India: The future of the food fortifying agents industry”

North America dominated the global food fortifying agents market in 2014. The Asia-Pacific region is projected to be the fastest-growing market from 2015 to 2020. The markets are growing in China and India due to the increasing disposable income of the people, growing urban population, and increasing expansions of the key players including Cargill, Incorporated (U.S.) and FMC Corporation (U.S.) in China for profitable returns.

Break-up of Primaries:

- By Company Type: Tier 1 – 45 %, Tier 2 – 35% and Tier 3 – 20%
- By Designation: C level – 28%, Director level – 22%, Others – 50%
- By Region: North America – 45%, Europe – 25%, APAC – 18%, RoW – 12%

Leading players in the food fortifying agents market are Cargill, Incorporated (U.S.), Royal DSM (The Netherlands), CHR. Hansen Holdings A/S (Denmark), E. I. du Pont de Nemours and Company (U.S.), BASF SE (Germany), and Nestle SA (Switzerland).

Reasons to buy this report:

- To get a comprehensive overview of the global food fortifying agents market
- To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them
- To gain insights into the major countries/regions in which the demand for food fortifying agents is flourishing

Table Of Contents

Food Fortifying Agents Market by Type , Application , and by Region - Global Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 18
1.5 UNITS 18
1.6 STAKEHOLDERS 18
1.7 LIMITATIONS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 Breakdown of primary interviews 21
2.2 FACTOR ANALYSIS 22
2.2.1 INTRODUCTION 22
2.2.2 DEMAND-SIDE ANALYSIS 22
2.2.2.1 Rising population 23
2.2.2.1.1 Increase in middle-class population, 2009-2030 23
2.2.2.2 Growth of food and beverage industry 24
2.2.2.2.1 Key segments in the food sector 24
2.2.3 SUPPLY-SIDE ANALYSIS 24
2.2.3.1 Regulatory bodies and organizations in different countries 24
2.2.3.2 Changing and improvised technologies 25
2.3 MARKET SIZE ESTIMATION 25
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 27
2.5 RESEARCH ASSUMPTIONS and LIMITATIONS 28
2.5.1 ASSUMPTIONS OF THE RESEARCH STUDY 28
2.5.2 LIMITATIONS OF THE RESEARCH STUDY 29
3 EXECUTIVE SUMMARY 30


4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE FOOD FORTIFYING AGENTS MARKET 34
4.2 MINERALS TO DOMINATE THE FOOD FORTIFYING AGENTS TYPES SEGMENT 35
4.3 CHINA TO DOMINATE FOOD FORTIFYING AGENTS MARKET IN ASIA-PACIFIC IN 2015 35
4.4 U.S. TO DOMINATE GLOBAL FOOD FORTIFYING AGENTS MARKET BY 2020 36
4.5 FOOD FORTIFYING AGENTS MARKET: LIFE CYCLE ANALYSIS, BY REGION 37
5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.2 EVOLUTION 39
5.3 MARKET SEGMENTATION 40
5.3.1 BY TYPE 40
5.3.2 BY APPLICATION 41
5.3.3 BY TECHNOLOGY and PROCESSES 41
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 43
5.4.1.1 Consumer awareness about health benefits of fortifying agents and increasing focus on preventive healthcare 43
5.4.1.2 Increasing demand for fortifying agents in dietary supplements 43
5.4.1.3 Increase in application profiling and existing applications finding new markets 44
5.4.1.4 Increasing cases of chronic diseases 44
5.4.2 RESTRAINTS 45
5.4.2.1 High cost involved in RandD activities 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Growing applications of food fortifying agents 45
5.4.3.2 Technical assistance by government 45
5.4.3.3 Growing demand in emerging economies 46
5.4.4 CHALLENGES 46
5.4.4.1 Price differences in fortified vs. Non-fortified products 46
5.4.4.2 Multi-page labeling on the rise 46
6 INDUSTRY TRENDS 47
6.1 INTRODUCTION 47
6.2 SUPPLY CHAIN ANALYSIS 47
6.3 VALUE CHAIN ANALYSIS 49
6.4 KEY INDUSTRY INSIGHTS 50
6.5 PORTER'S FIVE FORCES ANALYSIS 51
6.5.1 THREAT OF NEW ENTRANTS 51
6.5.2 THREAT OF SUBSTITUTES 52
6.5.3 BARGAINING POWER OF SUPPLIERS 52
6.5.4 BARGAINING POWER OF BUYERS 53
6.5.5 INTENSITY OF COMPETITIVE RIVALRY 54
7 FOOD FORTIFYING AGENTS MARKET, BY TYPE 55
7.1 INTRODUCTION 56
7.2 MINERALS 57
7.3 VITAMINS 58
7.4 LIPIDS 61
7.5 CARBOHYDRATES 62
7.6 PROTEINS and AMINO ACIDS 64
7.7 PREBIOTICS 65
7.8 PROBIOTICS 67
7.9 OTHER FOOD FORTIFYING AGENTS 68
8 FOOD FORTIFYING AGENTS MARKET, BY APPLICATION 70
8.1 INTRODUCTION 71
8.2 CEREALS and CEREAL-BASED PRODUCTS 72
8.3 DAIRY and DAIRY PRODUCTS 73
8.4 FATS and OILS MARKET 74
8.5 BULK FOOD ITEMS 75
8.6 BEVERAGES 77
8.7 INFANT FORMULA 78
8.8 DIETARY SUPPLEMENTS 79
8.9 OTHERS 80
9 FOOD FORTIFYING AGENTS MARKET, BY REGION 82
9.1 INTRODUCTION 83
9.2 CURRENT GOOD MANUFACTURING PRACTICE (CGMP) REGULATIONS 84
9.3 NORTH AMERICA 85
9.3.1 U.S. 89
9.3.2 CANADA 92
9.3.3 MEXICO 94
9.4 EUROPE 96
9.4.1 GERMANY 100
9.4.2 U.K. 103
9.4.3 FRANCE 105
9.4.4 ITALY 107
9.4.5 REST OF EUROPE 110
9.5 ASIA-PACIFIC 112
9.5.1 CHINA 116
9.5.2 JAPAN 118
9.5.3 INDIA 121
9.5.4 AUSTRALIA and NEW ZEALAND 123
9.5.5 REST OF ASIA-PACIFIC 126
9.6 REST OF THE WORLD (ROW) 128
9.6.1 BRAZIL 131
9.6.2 SOUTH AFRICA 133
9.6.3 OTHERS IN ROW 135
10 FOOD FORTIFYING AGENTS MARKET, BY BRAND 138
10.1 INTRODUCTION 138
10.1.1 NOVALIPID 138
10.1.2 DRY N-3 138
10.1.3 INCROMEGA 138
10.1.4 INGREVITA 138
10.1.5 CLEAR VALLEY OMEGA-3 SHORTENING 138
10.1.6 CODMARINE 138
10.1.7 MEG-3 138
10.1.8 CALAMARINE 139
10.1.9 OMEGAVIE 139
10.1.10 LIFE'S OMEGA 139
10.1.11 EPAX 139
11 ORGANIZATIONS GOVERNING THE FOOD FORTIFYING AGENTS MARKET 140
11.1 OVERVIEW 140
11.2 NORTH AMERICA 141
11.2.1 CANADA 141
11.2.2 U.S. 141
11.2.3 MEXICO 141
11.3 EUROPEAN UNION (EU) 141
11.4 ASIA-PACIFIC 142
11.4.1 JAPAN 142
11.4.2 CHINA 142
11.4.3 INDIA 142
11.4.4 AUSTRALIA and NEW ZEALAND 142
11.5 REST OF THE WORLD (ROW) 143
11.5.1 ISRAEL 143
11.5.2 BRAZIL 143
11.6 DIETARY TRENDS 143
11.6.1 RECOMMENDED NUTRIENT INTAKES 145


12 FOOD FORTICATION PROCESSES AND TECHNOLOGY 146
12.1 OVERVIEW 146
12.2 TYPES OF TECHNOLOGY AND PROCESSES USED IN FOOD FORTIFICATION 146
12.2.1 POWDER ENRICHMENT 146
12.2.2 PREMIXES AND COATINGS 146
12.2.3 DRUM DRYING 146
12.2.4 DUSTING 147
12.2.5 SPRAY DRYING UNDER MICROENCAPSULATION PROCESS 147
13 COMPETITIVE LANDSCAPE 148
13.1 OVERVIEW 148
13.2 COMPETITIVE SITUATION and TRENDS 149
13.2.1 NEW PRODUCT LAUNCHES 151
13.2.2 EXPANSIONS and INVESTMENTS 151
13.2.3 ACQUISITIONS 152
13.2.4 AGREEMENTS, JOINT VENTURES AND PARTNERSHIPS 152
14 COMPANY PROFILES 153
14.1 INTRODUCTION 153
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
14.2 CARGILL, INCORPORATED 154
14.3 E. I. DU PONT DE NEMOURS AND COMPANY 157
14.4 ROYAL DSM 161
14.5 BASF SE 164
14.6 ARCHER DANIELS MIDLAND COMPANY 167
14.7 NESTLE SA 171
14.8 INGREDION INCORPORATED 173
14.9 ARLA FOODS 175
14.10 TATE and LYLE PLC 178
14.11 CHR. HANSEN HOLDINGS A/S 180
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 APPENDIX 183
15.1 DISCUSSION GUIDE 183
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 185
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 187
15.4 AVAILABLE CUSTOMIZATIONS 187
15.5 RELATED REPORTS 188

LIST OF TABLES

TABLE 1 FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 56
TABLE 2 FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 57
TABLE 3 MINERALS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 58
TABLE 4 MINERALS MARKET SIZE, BY REGION, 2013-2020 (KT) 58
TABLE 5 FAT-SOLUBLE and WATER-SOLUBLE VITAMINS 59
TABLE 6 VITAMINS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 7 VITAMINS MARKET SIZE, BY REGION, 2013-2020 (KT) 61
TABLE 8 LIPIDS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 62
TABLE 9 LIPIDS MARKET SIZE, BY REGION, 2013-2020 (KT) 62
TABLE 10 CARBOHYDRATES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 63
TABLE 11 CARBOHYDRATES MARKET SIZE, BY REGION, 2013-2020 (KT) 63
TABLE 12 RECOMMENDED DIETARY ALLOWANCES (RDA) FOR PROTEINS IN DIFFERENT AGE GROUPS 64
TABLE 13 FUNCTIONS OF PROTEIN 64
TABLE 14 PROTEINS and AMINO ACIDS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 65
TABLE 15 PROTEINS and AMINO ACIDS MARKET SIZE, BY REGION, 2013-2020 (KT) 65
TABLE 16 PREBIOTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 66
TABLE 17 PREBIOTICS MARKET SIZE, BY REGION, 2013-2020 (KT) 66
TABLE 18 PROBIOTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 19 PROBIOTICS MARKET SIZE, BY REGION, 2013-2020 (KT) 68
TABLE 20 OTHERS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 21 OTHERS MARKET SIZE, BY REGION, 2013-2020 (KT) 69
TABLE 22 FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 71
TABLE 23 FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTONS) 72
TABLE 24 CEREALS and CEREAL-BASED PRODUCTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 25 CEREALS and CEREAL-BASED PRODUCTS MARKET SIZE, BY REGION,
2013-2020 (KILOTONS) 73
TABLE 26 DAIRY and DAIRY PRODUCTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 27 DAIRY and DAIRY PRODUCTS MARKET SIZE, BY REGION, 2013-2020 (KILOTONS) 74
TABLE 28 FATS and OILS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 75
TABLE 29 FATS and OILS MARKET SIZE, BY REGION, 2013-2020 (KILOTONS) 75
TABLE 30 BULK FOOD ITEMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 76
TABLE 31 BULK FOOD ITEMS MARKET SIZE, BY REGION, 2013-2020 (KILOTONS) 77
TABLE 32 BEVERAGES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 77
TABLE 33 BEVERAGES MARKET SIZE, BY REGION, 2013-2020 (KILOTONS) 78
TABLE 34 INFANT FORMULA MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 35 INFANT FORMULA MARKET SIZE, BY REGION, 2013-2020 (KILOTONS) 79
TABLE 36 DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 37 DIETARY SUPPLEMENTS MARKET SIZE, BY REGION, 2013-2020 (KILOTONS) 80
TABLE 38 OTHER APPLICATIONS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 81
TABLE 39 OTHERS MARKET SIZE, BY REGION, 2013-2020 (KILOTONS) 81
TABLE 40 FOOD FORTIFYING AGENTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 84
TABLE 41 FOOD FORTIFYING AGENTS MARKET SIZE, BY REGION, 2013-2020 (KT) 85
TABLE 42 NORTH AMERICA: FOOD FORTIFYING AGENTS MARKET SIZE,
BY COUNTRY, 2013-2020 (USD MILLION) 86
TABLE 43 NORTH AMERICA: FOOD FORTIFYING AGENTS MARKET SIZE,
BY COUNTRY, 2013-2020 (KT) 87
TABLE 44 NORTH AMERICA: FOOD FORTIFYING AGENTS MARKET SIZE,
BY TYPE, 2013-2020 (USD MILLION) 87
TABLE 45 NORTH AMERICA: FOOD FORTIFYING AGENTS MARKET SIZE,
BY TYPE, 2013-2020 (KT) 88
TABLE 46 NORTH AMERICA: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 88
TABLE 47 NORTH AMERICA: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (KT) 89
TABLE 48 U.S.: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 89
TABLE 49 U.S.: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 90
TABLE 50 U.S.: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 90
TABLE 51 U.S.: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 91
TABLE 52 CANADA: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 92
TABLE 53 CANADA: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 92
TABLE 54 CANADA: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 93
TABLE 55 CANADA: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 93
TABLE 56 MEXICO: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 94
TABLE 57 MEXICO: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 95
TABLE 58 MEXICO: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 95
TABLE 59 MEXICO: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 96
TABLE 60 EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 97
TABLE 61 EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 98
TABLE 62 EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 98
TABLE 63 EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 99
TABLE 64 EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 99
TABLE 65 EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 100
TABLE 66 GERMANY: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 101
TABLE 67 GERMANY: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 101
TABLE 68 GERMANY: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 102
TABLE 69 GERMANY: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 102
TABLE 70 U.K.: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 103
TABLE 71 U.K.: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 104
TABLE 72 U.K.: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 104
TABLE 73 U.K.: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 105
TABLE 74 FRANCE: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 105
TABLE 75 FRANCE: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 106
TABLE 76 FRANCE: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 106
TABLE 77 FRANCE: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 107
TABLE 78 ITALY: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 107
TABLE 79 ITALY: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 108
TABLE 80 ITALY: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 108
TABLE 81 ITALY: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 109
TABLE 82 REST OF EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 110
TABLE 83 REST OF EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (KT) 110
TABLE 84 REST OF EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 111
TABLE 85 REST OF EUROPE: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (KT) 111
TABLE 86 ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 113
TABLE 87 ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE, BY COUNTRY,
2013-2020 (KT) 113
TABLE 88 ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 114
TABLE 89 ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 114
TABLE 90 ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 115
TABLE 91 ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 115
TABLE 92 CHINA: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 116
TABLE 93 CHINA: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 117
TABLE 94 CHINA: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 117
TABLE 95 CHINA: FOOD FORTIFYING AGENTS MARKET, BY APPLICATION, 2013-2020 (KT) 118
TABLE 96 JAPAN: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 119
TABLE 97 JAPAN: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 119
TABLE 98 JAPAN: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 120
TABLE 99 JAPAN: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 120
TABLE 100 INDIA: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 121
TABLE 101 INDIA: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 122
TABLE 102 INDIA: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 122
TABLE 103 INDIA: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 123
TABLE 104 AUSTRALIA and NEW ZEALAND: FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 124
TABLE 105 AUSTRALIA and NEW ZEALAND: FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (KT) 124
TABLE 106 AUSTRALIA and NEW ZEALAND: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 125
TABLE 107 AUSTRALIA and NEW ZEALAND: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (KT) 125
TABLE 108 REST OF ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE,
BY TYPE, 2013-2020 (USD MILLION) 126
TABLE 109 REST OF ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE,
BY TYPE, 2013-2020 (KT) 126
TABLE 110 REST OF ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 127
TABLE 111 REST OF ASIA-PACIFIC: FOOD FORTIFYING AGENTS MARKET SIZE,
BY APPLICATION, 2013-2020 (KT) 127
TABLE 112 ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 128
TABLE 113 ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 128
TABLE 114 ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 129
TABLE 115 ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 129
TABLE 116 ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 130
TABLE 117 ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 130
TABLE 118 BRAZIL: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 131
TABLE 119 BRAZIL: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 132
TABLE 120 BRAZIL: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 132
TABLE 121 BRAZIL: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 133
TABLE 122 SOUTH AFRICA: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 133
TABLE 123 SOUTH AFRICA: FORTIFYING AGENTS MARKET SIZE, BY TYPE, 2013-2020 (KT) 134
TABLE 124 SOUTH AFRICA: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 134
TABLE 125 SOUTH AFRICA: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 135
TABLE 126 OTHERS IN ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 136
TABLE 127 OTHERS IN ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY TYPE,
2013-2020 (KT) 136
TABLE 128 OTHERS IN ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 137
TABLE 129 OTHERS IN ROW: FOOD FORTIFYING AGENTS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 137
TABLE 130 DEFINITIONS and REGULATIONS FOR FOOD FORTIFYING AGENTSS AROUND THE WORLD 140
TABLE 131 PREVALENCE OF MICRONUTRIENT DEFICIENCY AND RISK FACTORS ATTACHED 143
TABLE 132 FAO/WHO RECOMMENDED NUTRIENT INTAKES (RNIS) FOR SELECTED POPULATION SUBGROUPS 145
TABLE 133 NEW PRODUCT LAUNCHES, 2010-2015 151
TABLE 134 EXPANSIONS and INVESTMENTS, 2010-2015 151
TABLE 135 ACQUISITIONS, 2010-2015 152
TABLE 136 AGREEMENTS, JOINT VENTURES AND PARTNERSHIPS, 2010-2015 152

LIST OF FIGURES

FIGURE 1 FOOD FORTIFYING AGENTS MARKET SEGMENTATION 17
FIGURE 2 FOOD FORTIFYING AGENTS MARKET: RESEARCH DESIGN 19
FIGURE 3 GLOBAL POPULATION 1950-2050 23
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 26
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 26
FIGURE 6 DATA TRIANGULATION METHODOLOGY 27
FIGURE 7 ASSUMPTIONS OF THE RESEARCH STUDY 28
FIGURE 8 LIMITATIONS OF THE RESEARCH STUDY 29
FIGURE 9 FOOD FORTIFYING AGENTS MARKET SNAPSHOT (2014 VS. 2020): BULK FOOD ITEMS TO DOMINATE THE MARKET (USD MILLION) 31
FIGURE 10 ASIA-PACIFIC IS THE FASTEST-GROWING REGION IN THE FOOD FORTIFYING AGENTS MARKET, 2014 32
FIGURE 11 NEW PRODUCT LAUNCHES TO BE THE MOST PREFERRED STRATEGY FOR TOP COMPANIES, 2010 TO 2015 33
FIGURE 12 U.S. DOMINATED THE FOOD FORTIFYING AGENTS MARKET (VOLUME), 2014 33
FIGURE 13 EMERGING ECONOMIES OFFER ATTRACTIVE OPPORTUNITIES IN THE FOOD FORTIFYING AGENTS MARKET, 2015 and 2020 34
FIGURE 14 PREBIOTICS TYPE IN FOOD FORTIFYING AGENTS MARKET TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 35
FIGURE 15 BULK FOOD ITEMS TO DOMINATE THE ASIA-PACIFIC FOOD FORTIFYING AGENTS MARKET, FOLLOWED BY FATS and OILS, 2015 35
FIGURE 16 INDIA IS PROJECTED TO BE FASTEST-GROWING COUNTRY-LEVEL MARKET FOR FOOD FORTIFYING AGENTS, 2015-2020 36
FIGURE 17 FOOD FORTIFYING AGENTS MARKET IN ASIA-PACIFIC TO ENTER THE EXPONENTIAL GROWTH PHASE BY 2020 37
FIGURE 18 EVOLUTION: FOOD FORTIFYING AGENTS MARKET 40
FIGURE 19 FOOD FORTIFYING AGENTS MARKET, BY TYPE 40
FIGURE 20 FOOD FORTIFYING AGENTS MARKET, BY APPLICATION 41
FIGURE 21 FOOD FORTIFYING AGENTS MARKET,BY TECHNOLOGY and PROCESSES 41
FIGURE 22 INCREASING DEMAND FOR FORTIFYING AGENTS IN DIETARY SUPPLEMENTS DRIVES THE FOOD FORTIFYING AGENTS MARKET 42
FIGURE 23 MAIN CAUSES OF DEATH WORLDWIDE IN ALL AGES, 2005: PUBLISHED
BY WHO IN 2009 45
FIGURE 24 SUPPLY CHAIN INTEGRITY IN FOOD FORTIFYING AGENTS MARKET 47
FIGURE 25 VALUE CHAIN ANALYSIS 49
FIGURE 26 NEW FORMULATIONS: EASING THE APPLICATION OF FOOD FORTIFYING AGENTS 50
FIGURE 27 PORTER'S FIVE FORCES ANALYSIS 51
FIGURE 28 FOOD FORTIFYING AGENTS MARKET, BY TYPE 56
FIGURE 29 NORTH AMERICA IS PROJECTED TO DOMINATE THE VITAMINS MARKET IN 2020 60
FIGURE 30 ASIA-PACIFIC PROJECTED TO BE THE FASTEST-GROWING MARKET FOR BULK FOOD ITEMS FROM 2015 TO 2020 76
FIGURE 31 GEOGRAPHIC SNAPSHOT (2015-2020): RAPIDLY GROWING MARKETS SUCH AS INDIA AND CHINA ARE EMERGING AS NEW HOT SPOTS 83
FIGURE 32 NORTH AMERICAN FOOD FORTIFYING AGENTS MARKET: A SNAPSHOT 86
FIGURE 33 EUROPEAN FOOD FORTIFYING AGENTS MARKET: A SNAPSHOT 97
FIGURE 34 ASIA-PACIFIC FOOD FORTIFYING AGENTS MARKET: A SNAPSHOT 112
FIGURE 35 KEY COMPANIES PREFERRED STRATEGY OF NEW PRODUCT LAUNCH OVER OTHER STRATEGIES FROM 2010 TO 2015 148
FIGURE 36 KEY PLAYERS EXTENSIVELY ADOPTED NEW PRODUCT LAUNCHES, ACQUISITIONS, AND EXPANSIONS and INVESTMENTS TO FUEL GROWTH OF THE FOOD FORTIFYING AGENTS MARKET FROM 2010 TO 2015 149
FIGURE 37 ANNUAL DEVELOPMENTS IN THE GLOBAL FOOD FORTIFYING AGENTS MARKET, 2010-2015 150
FIGURE 38 GEOGRAPHIC REVENUE MIX OF TOP FIVE MARKET PLAYERS, 2014 153
FIGURE 39 CARGILL, INCORPORATED: COMPANY SNAPSHOT 154
FIGURE 40 CARGILL, INCORPORATED: SWOT ANALYSIS 156
FIGURE 41 E. I. DU PONT DE NEMOURS AND COMPANY: COMPANY SNAPSHOT 157
FIGURE 42 E. I. DU PONT DE NEMOURS AND COMPANY: SWOT ANALYSIS 160
FIGURE 43 ROYAL DSM: COMPANY SNAPSHOT 161
FIGURE 44 ROYAL DSM: SWOT ANALYSIS 163
FIGURE 45 BASF SE: COMPANY SNAPSHOT 164
FIGURE 46 BASF ANALYSIS: SWOT ANALYSIS 166
FIGURE 47 ARCHER DANIELS MIDLAND COMPANY: COMPANY SNAPSHOT 167
FIGURE 48 ARCHER DANIELS MIDLAND COMPANY: SWOT ANALYSIS 169
FIGURE 49 NESTLE SA: COMPANY SNAPSHOT 171
FIGURE 50 INGREDION INCORPORATED: COMPANY SNAPSHOT 173
FIGURE 51 ARLA FOODS: COMPANY SNAPSHOT 175
FIGURE 52 TATE and LYLE PLC: COMPANY SNAPSHOT 178
FIGURE 53 CHR. HANSEN HOLDINGS A/S: COMPANY SNAPSHOT 180

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