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  3. > Service Provider Message Targeting and Segmentation Tool (Third Edition) : An analysis of biopharma’s conference attendance, website visitation, social media usage, and newsletter and print publication readership

Report Overview

ISR’s Service Provider Message Targeting and Segmentation Tool report highlights how biopharma decision-makers from various disciplines and geographies prefer to receive industry information, and
which media outlets they use to obtain this information

This analysis includes 109 media outlets across the following channels:

• 35 leading conferences
• 10 influential websites
• 14 influential industry email newsletter and newsfeeds
• 47 print publications
• 3 social media websites/outlets

Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organization size

Methodology:

All respondents (N=181) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization

How you can use this report:

Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets

Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message

Table Of Contents

Service Provider Message Targeting and Segmentation Tool (Third Edition) : An analysis of biopharma’s conference attendance, website visitation, social media usage, and newsletter and print publication readership
Copyright and Usage Guidelines 4
Introduction 5
Methodology 6
Understanding Statistics 7
Demographics and Qualifications 8
Job Level 8
Company Size 8
Executive Summary 9
2014 Activity Rankings 10
2013 Activity Rankings 11
2012 Activity Rankings 11
Preferred Ways of Learning 12
Ways of Learning New Information 13
Value of Information Channels 14
Preferred Ways of Learning: Summary 15
Conference Attendance 16
List of Conferences 17
Conference Attendance: Year-By-Year 18
Conference Attendance: All Conferences 19
Conference Attendance: By Company Size 20
Conference Attendance: By Geography 21
Conference Attendance: By Primary Responsibility 22
Conference Attendance: Summary 23
Website Visitation 24
List of Websites Provided to Respondents 25
Website Visitation: Year-By-Year 26
Website Visitation: By Company Size 27
Website Visitation: By Geography 28
Website Visitation: By Primary Responsibility 29
Website Visitation: Summary 30
Email Newsletter and Newsfeed Readership 31
List of Newsletters Provided to Respondents 32
Email Newsletters: Top 10 Year-By-Year 33
Email Newsletters: All Newsletters 34
Email Newsletters: By Company Size 35
Email Newsletters: By Geography 36
Email Newsletters: By Primary Responsibility 37
Email Newsletter and Newsfeed Readership: Summary 38
Print Publication Readership 39
List of Publications Provided to Respondents 40
Print Publications: Top 10 Year-By-Year 41
Print Publications: All Publications 42
Print Publications: By Company Size 43
Print Publications: By Geography 45
Print Publications: By Primary Responsibility 47
Print Publication Readership: Summary 50
Social Media 51
Social Media Membership: Year-by-Year 52
Social Media Professional Use: Comparison across Sites 53
Social Media Professional Use: LinkedIn 54
Social Media Professional Use: Facebook 54
Social Media Professional Use: Twitter 54
Social Media Professional Use: Summary 55
Respondent Demographics 56
Involvement in Drug Development 56
Respondent Roles and Responsibilities 57
Respondent Geography 58
Respondent Company Size 58
Respondent Therapeutic Areas 59
Respondent Job Level 60
About Industry Standard Research 61

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