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Consumer and Market Insights: Suncare in Brazil

  • March 2016
  • -
  • Canadean Ltd
  • -
  • 66 pages

Summary
Rising inflation is driving the demand for value for money Suncare products among the Brazilian consumers. The Sun Protection category is the largest category in value terms, while the Self-Tan category is forecast to register fastest growth during 2015-2020.

Key Findings
- Of the three categories analyzed, Self-Tan will be the fastest growing value category, registering a CAGR of 20.8% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than one-fifth of the overall Suncare distribution in Brazil

- The use of Blister Pack outer is forecast to grow at a CAGR of 14.1% during 2015-2020

- Johnson and Johnson GmbH and Beiersdorf AG are the leading market players in the country

- Personalization is an important trend as consumers prefer to use Suncare products that cater to their lifestyles and age

Synopsis
Canadean's Consumer and Market Insights report on the Suncare market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others

- Consumer level trends: Top four consumer trends which influence Suncare products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Suncare in Brazil
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for BrazilianSuncare market
- Historic and forecast consumption in BrazilianSuncare market
- Degree of trade up/down in Brazilian Suncare market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in BrazilianCosmetics and Toiletries market
- Leading distribution channels (value terms) in the Brazilian Suncare market
- Leading distribution channels (value terms) by category

Packaging
- Suncare market by type of packaging material/container (in volume terms)
- Suncare market by type of packaging closure/outer (in volume terms)
- Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in Brazilian Suncare market
- Private label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the Mega-trends
- For key trends in the Brazilian Suncare market
- How the trend is influencing consumption in the Brazilian Suncare market
- How to target the trend in the Brazilian Suncare market
- How the trend will evolve in the Brazilian Suncare market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in BrazilianSuncare market

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in BRL and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BRL
Table 4: Average prices (BRL and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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