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Consumer and Market Insights: Fish and Seafood in Austria

  • March 2016
  • -
  • GlobalData
  • -
  • 48 pages

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Summary
The Fish and Seafood market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015. Fresh Fish and Seafood (Counter) will be the leading value category, while the Chilled Raw Packaged Fish and Seafood - Whole Cuts category will register fastest growth during 2015-2020. The private label penetration in the country remains high.

Key Findings
- Of the six categories analyzed, Chilled Raw Packaged Fish and Seafood - Whole Cuts will be the fastest growing value category, registering a CAGR of 6.2% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Austria.

- The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020

- Private label products had high market penetration of 23.5% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.

- The Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood categories are highly fragmented in the Austrian Fish and Seafood market

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Food and Drinks Specialists Convenience Stores, and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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ref:plp2016

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