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  4. > Consumer and Market Insights: Fish and Seafood in Denmark

Summary
The low inflation rates supported by the high disposable incomes of consumers in Denmark will drive the growth in the Fish and Seafood market. The Chilled Raw Packaged Fish and Seafood - Whole Cuts is the leading category in value terms. The Fresh Fish and Seafood (Counter) category is projected to witness fastest growth in both value and volume terms during 2015-2020.

Key Findings
- Of the six categories analyzed, Fresh Fish and Seafood (Counter) will be the fastest growing value category, registering a CAGR of 4.4% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Denmark

- Film closure is forecast to register the fastest growth at a CAGR of 3.7% during 2015-2020

- Fish and Seafood) (Amanda Seafoods A/S and Royal Greenland A/S are the leading market players in the country

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Food and Drinks Specialists Convenience Stores, and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Fish and Seafood in Denmark
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for the Danish Fish and Seafood market
- Historic and forecast consumption in the Danish Fish and Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the DanishFood market
- Leading distribution channels (value terms) in the Danish Fish and Seafood market
- Leading distribution channels (value terms) by category

Packaging
- Fish and Seafood market by type of packaging material/container (in volume terms)
- Fish and Seafood market by type of packaging closure/outer (in volume terms)
- Fish and Seafood market by type of packaging, forecast (in volume terms)

Brand Share
- Market share of leading brands (in value terms) by category

Innovation examples
- New products launched in the DanishFish and Seafood market

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Channel definitions
- Segment definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in DKK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to DKK
Table 4: Average prices (DKK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Brand share by categories, 2015

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