1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Italy: Broadband Initiatives and Enhancement of Service and Content Offerings Are Key to Driving Revenue Growth

  • April 2016
  • 33 pages
  • GlobalData
Report ID: 3783830

Summary

Table of Contents

Search Inside

Summary
The telecommunications market in Italy will generate $26.6bn (€25.3bn) in service revenue in 2016. Telecom service revenue is expected to grow at a CAGR of 2.1% during 2015-2020, driven by growth in mobile data, fixed VoIP, fixed broadband and pay-TV. Mobile data will be the fastest-growing segment, registering a CAGR of 8.1% over 2015-2020, followed by fixed broadband (7.4%). To offset the decline in traditional fixed and mobile voice and messaging services, operators are focusing on increasing broadband penetration and mobile data, which will be driven by increasing adoption of mobile broadband services, paving the way for potential growth areas including M2M and mobile payment services. Going forward, operators should focus on fixed/mobile convergence to retain customers and increase spend per household. Increasing investments by operators on high-speed networks will offer opportunities for network and equipment vendors. Increasing consolidation in the market will further intensify competition, unlocking new revenue streams for operators.

Key Findings
- The overall telecom service revenue in Italy will decline by 6.1% over 2015-2016 to reach $26.6bn (€25.3bn) in 2016.·      From 2015 to 2020, the telecommunications market in Italy will see service revenue grow at a CAGR of 2.1%, boosted mainly by mobile and fixed data segments.

- Mobile revenue will account for 56.9% of total telecom revenue in 2020. Mobile data will be an important driver behind this trend, as it will expand at a CAGR of 8.1% during 2015-2020.

- We expect the contribution of Internet access to fixed services revenue to reach 46.4% in 2016 and increase to 58.3% in 2020.

- The Italian telecom market will be dominated by Telecom Italia as the leading mobile and fixed line operator, followed by Vodafone Italy and WIND Italy. The presence of alternate operators and MandA activity in the country will further intensify competition.

Synopsis
“Italy: Broadband Initiatives and Enhancement of Service and Content Offerings Are Key to Driving Revenue Growth” provides an executive-level overview of the telecommunications market in Italy today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the Italian telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

- Regional context: Telecom market size and trends in Italy compared with other countries in the Western European region.

- Economic, demographic and political context in Italy.

- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

- A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, fixed Internet, mobile voice and mobile data and pay-TV.

- Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2013 to 2020.

- The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

- In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Italy's telecommunications market.

Reasons To Buy
- Gain in-depth analysis of current strategies and future trends of the telecommunications market in Italy, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

- Understand the factors behind ongoing and upcoming trends in Italy's mobile communications, fixed telephony, broadband markets and pay-TV markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer's demand.

- Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Italy.

- Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

- Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Italy.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Wireless network data traffic in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Cellular data traffic in Sub-Saharan Africa will be over 9 times higher in 2021 than in 2016 – this growth will be key to mobile operators' future prospects." Mobile network operators in Sub-Saharan ...

Wireless network data traffic in developed Asia–Pacific: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Some of the most advanced telecoms markets in the world are in developed Asia–Pacific and traffic trends there can indicate future trends in other regions." Growth rates of cellular data traffic will ...

Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Rapid 4G adoption in China and India will drive cellular data growth not only in emerging Asia–Pacific, but also worldwide." Growth rates of cellular data traffic are generally high in emerging Asia–Pacific ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.