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  5. > India Oral Care Products Market By Product Type (Toothbrush, Toothpaste, Tooth Powder, Mouthwash and Others), Competition Forecast and Opportunities, 2011 – 2021

With growing concerns regarding oral hygiene among Indian citizens, the country’s oral care products market has been registering healthy growth rate over last decade. An increasing number of companies are launching various new and innovative products to address demand emanating from a broad cross-section of consumers. Increasing penetration of oral care products in rural areas is anticipated to positively influence the market in India over the next five years. Moreover, a growing number of oral care product manufacturers are shelling out more on marketing activities for increasing their brand promotion and visibility across various parts of the country. Factors like growing urbanization, increasing disposable income and strong demand from urban and semi-urban areas of the country is attracting leading global players, thereby further contributing to the growth of India oral care products market.

According to “India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021”, the oral care products market in India is projected to grow at a CAGR of over 6% during 2016 – 2021. On the basis of product type, the market has been segmented into five categories, which include toothpaste, toothbrush, mouthwash, tooth powder and other oral care products. Among these categories, toothpaste segment dominated the country’s oral care products market in 2015, and the segment is anticipated to maintain its dominance over the next five years as well. Few of the leading players operating in the India oral care products market include Colgate-Palmolive (India) Ltd., Hindustan Unilever Limited, Dabur India Limited and Patanjali Ayurved. “India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021” discusses the following aspects related to oral care products market in India:

- India Oral Care Products Market Size, Share & Forecast
- Segmental Analysis – By Product Type (Toothbrush, Toothpaste, Tooth Powder, Mouthwash & Others)
- Policy & Regulatory Landscape
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

- To gain an in-depth understanding of the India oral care products market
- To identify the on-going trends, and anticipated growth over the next five years
- To help industry consultants, oral care product manufactures and other stakeholders align their market-centric strategies
- To obtain research-based business decisions and add weight to presentation and marketing material
- To gain competitive knowledge of leading market players
- To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with oral care companies, manufacturers, suppliers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Table Of Contents

India Oral Care Products Market By Product Type (Toothbrush, Toothpaste, Tooth Powder, Mouthwash and Others), Competition Forecast and Opportunities, 2011 - 2021
1. Research Methodology
2. Product Overview
3. Analyst View
4. Global Oral Care Products Market Outlook
5. India Oral Care Products Market Outlook
5.1. Market Size and Forecast
5.1.1. By Value
5.2. Market Share and Forecast
5.2.1. By Type (Toothbrush, Toothpaste, Tooth Powder, Mouthwash and Others)
5.2.2. By Region
5.2.3. By Company
5.3. Market Attractiveness Index
5.3.1. By Region
5.3.2. By Product type
6. India Toothbrush Market Outlook
6.1. Market Size and Forecast
6.1.1. By Value and Volume
6.2. Market Share and Forecast
6.2.1. By Company
7. India Toothpaste Market Outlook
7.1. Market Size and Forecast
7.1.1. By Value and Volume
7.2. Market Share and Forecast
7.2.1. By Company
8. India Tooth Powder Market Outlook
8.1. Market Size and Forecast
8.1.1. By Value and Volume
8.2. Market Share and Forecast
8.2.1. By Company
9. India Mouthwash Market Outlook
9.1. Market Size and Forecast
9.1.1. By Value and Volume
9.2. Market Share and Forecast
9.2.1. By Company
10. India Other Oral Care Products Market Outlook
10.1. Market Size and Forecast
10.1.1. By Value
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trend and Developments
12.1. Increasing Demand for Herbal Oral Care Products
12.2. Growing Demand for Mouthwashes
12.3. Premiumisation of Oral Care Products
12.4. Continuous Innovations to Make Products More Effective
12.5. Shift towards Health and Cosmetic Benefits
13. Policy and Regulatory Landscape
14. Import-Export Dynamics
15. India Economic Profile
16. Competitive Landscape
16.1. Competitive Benchmarking
16.2. Company Profiles
16.2.1. Colgate-Palmolive (India) Ltd
16.2.2. Hindustan Unilever Limited
16.2.3. Dabur India Limited
16.2.4. Procter and Gamble India
16.2.5. Amway India Enterprises Pvt Ltd
16.2.6. GlaxoSmithKline Consumer Healthcare Ltd
16.2.7. Johnson and Johnson (India) Ltd
16.2.8. Patanjali Ayurved Ltd
16.2.9. The Himalaya Drug Company
16.2.10. Vicco Laboratories
17. Strategic Recommendations


List of Figures

Figure 1: India Oral Care Products Market Size, By Value (USD Million), 2011-2021F
Figure 2: India Oral Care Products Market Share, By Product Type, By Value, 2011-2021F
Figure 3: India Oral Care Products Market Share, By Region, By Value, 2015 and 2021F
Figure 4: India Oral Care Products Market Share, By Region, By Value, 2011-2021F
Figure 5: India Oral Care Products Market Share, By Company, By Value, 2015-2021F
Figure 6: India Oral Care Products Market Attractiveness Index, By Region, By Value, 2015-2021F
Figure 7: India Oral Care Products Market Attractiveness Index, By Product Type, By Value, 2015-2021F
Figure 8: India Toothbrush Market Size, By Value (USD Million), By Volume (Million Units) 2011-2021F
Figure 9: India Toothbrush Market Share, By Company, By Value, 2015
Figure 10: India Toothbrush Market Share, By Company, By Value, 2021F
Figure 11: India Toothpaste Market Size, By Value (USD Million), By Volume (Million Kgs) 2011-2021F
Figure 12: India Toothpaste Market Share, By Company, By Value, 2015
Figure 13: India Toothpaste Market Share, By Company, By Value, 2021F
Figure 14: India Tooth Powder Market Size, By Value (USD Million), By Volume (Million Kgs) 2011-2021F
Figure 15: India Tooth Powder Market Share, By Company, By Value, 2015
Figure 16: India Tooth Powder Market Share, By Company, By Value, 2021F
Figure 17: India Mouthwash Market Size, By Value (USD Million), By Volume (Million Litres) 2011-2021F
Figure 18: India Mouthwash Market Share, By Company, By Value, 2015
Figure 19: India Mouthwash Market Share, By Company, By Value, 2021F
Figure 20: India Other Oral Care Products Market Size, By Value, 2011-2021F (USD Million)
Figure 21: India Per Capita Income, 2012-2015 (USD)
Figure 22: India Urban Population Share (as a Percentage of the Total Population), 2011-2015
Figure 23: India Toothbrush Exports, By Value (USD Million), By Volume (Million Units), 2010-11 to 2015-16
Figure 24: India Toothbrush Exports to Top Five Countries, By Value (USD Million), By Volume (Million Units), 2014-15
Figure 25: India Toothbrush Imports, By Value (USD Million), By Volume (Million Units), 2010-11 to 2015-16
Figure 26: India Toothbrush Imports from Top Five Countries, By Value (USD Million), 2014-15
Figure 27: India Toothbrush Imports from Top Five Countries, By Volume (Million Units), 2014-15
Figure 28: India Tooth Powder Exports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16
Figure 29: India Tooth Powder Exports to Top Five Countries, By Value (USD Million), By Volume (Million Kilograms), 2014-15
Figure 30: India Tooth Powder Imports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16
Figure 31: India Tooth Powder Imports to Top Five Countries, By Value (USD Million), By Volume (Million Units), 2014-15
Figure 32: India Toothpaste Exports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16
Figure 33: India Toothpaste Exports to Top Five Countries, By Value (USD Million), By Volume (Million Kilograms), 2014-15
Figure 34: India Tooth Paste Imports, By Value (USD Million), By Volume (Million Kilograms), 2010-11 to 2015-16
Figure 35: India Toothpaste Imports from Top Five Countries, By Value (USD Million), By Volume (Million Kilograms), 2014-15

List of Tables

Table 1: Per Capita Toothpaste Consumption in Different Countries
Table 2: India Oral Care Product Type HS Code, Basic Duty, Countervailing Duties

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