Table of Contents
People Monitoring and Safety Solutions is the fourth consecutive report from Berg Insight analysing the latest developments on the people and pet tracking markets in Europe and North America
This report in the LBS Research Series from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business
This report will allow you to:
Benefit from 30 new executive interviews with market leading companies
Identify key players on the European and North
American people tracking solution market
Learn about the latest propositions from family locator service providers
Understand the opportunities and challenges on the mobile telecare alarm device market
Anticipate future drivers for uptake of mobile workforce management services
Predict future trends in lone worker protection services
Profit from updated regional market forecasts lasting until 2021
Which are the fastest growing segments for consumer oriented and professional locator devices?
People monitoring solutions that enable third parties to locate a person were introduced in the late 1990s Today, most people monitoring solutions rely on GNSS and mobile communication technologies to determine the location of a person and transmit the data to a third party Technological advancements have enabled dedicated battery powered GPS locator devices suitable for the mass market to become a reality There are also a vast number of people locator apps that leverage the growing installed base of GPS-enabled smartphones Consumer-oriented people locator solutions range from family locator services that provide peace of mind for parents of children and teenagers, to solutions that assist caregivers of seniors and people suffering from various medical conditions Family locator services that have been part of mobile operators’ LBS portfolios for many years – especially in the US – are now facing competition from free apps
The willingness to pay for operator services is declining as consumers’ awareness of free people locator apps has increased significantly in the past few years Operators are therefore looking for additional revenues from related services, such as device management apps that monitor voice, data and app usage on children’s handsets Besides family locator services, there are many location sharing services that have similar functionality but focus on slightly different needs and use cases by enabling the user to control exactly when the location is shared, with whom and for how long Many companies have launched GPS-based locator devices for parents that want to locate their children and teenagers The market has been slow to take off, initially due to low awareness, poor performance and high cost Today, more than a dozen companies have launched locator devices that are aimed at several consumer oriented applications such as asset, pet and child tracking Examples include hereO, PocketFinder, Philip Technologies, WTS and Yepzon Several of the latest devices focus on ease of use and are designed to appeal to children Berg Insight forecasts that pet monitoring is a segment with large potential There are more than twice as many pets in Europe and North America as there are children aged 0–18 years
Most pet owners are very passionate about their animals and consider them as part of the family There are a handful companies that develop GPS-based locators aimed specifically at creating peace of mind for owners of dogs and cats Many of these locator devices in addition measure the pet’s activity to enable health monitoring Examples of vendors active in Europe and North America include Attracting, CareWhere, Kippy, Pawtrack, Tractive and Whistle Labs Several others, like DogTelligent, G-Paws and WÜF intend to enter the market during 2016 The product category still suffers from lack of awareness among potential customers The number of active users in Europe and North America reached about 300,000 at the end of 2015
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