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People Monitoring and Safety Solutions

  • April 2016
  • -
  • Berg Insight AB
  • -
  • 140 pages

People Monitoring and Safety Solutions is the fourth consecutive report from Berg Insight analysing the latest developments on the people and pet tracking markets in Europe and North America
This report in the LBS Research Series from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business
decisions

This report will allow you to:

Benefit from 30 new executive interviews with market leading companies
Identify key players on the European and North
American people tracking solution market
Learn about the latest propositions from family locator service providers
Understand the opportunities and challenges on the mobile telecare alarm device market
Anticipate future drivers for uptake of mobile workforce management services
Predict future trends in lone worker protection services
Profit from updated regional market forecasts lasting until 2021

Which are the fastest growing segments for consumer oriented and professional locator devices?

People monitoring solutions that enable third parties to locate a person were introduced in the late 1990s Today, most people monitoring solutions rely on GNSS and mobile communication technologies to determine the location of a person and transmit the data to a third party Technological advancements have enabled dedicated battery powered GPS locator devices suitable for the mass market to become a reality There are also a vast number of people locator apps that leverage the growing installed base of GPS-enabled smartphones Consumer-oriented people locator solutions range from family locator services that provide peace of mind for parents of children and teenagers, to solutions that assist caregivers of seniors and people suffering from various medical conditions Family locator services that have been part of mobile operators’ LBS portfolios for many years – especially in the US – are now facing competition from free apps

The willingness to pay for operator services is declining as consumers’ awareness of free people locator apps has increased significantly in the past few years Operators are therefore looking for additional revenues from related services, such as device management apps that monitor voice, data and app usage on children’s handsets Besides family locator services, there are many location sharing services that have similar functionality but focus on slightly different needs and use cases by enabling the user to control exactly when the location is shared, with whom and for how long Many companies have launched GPS-based locator devices for parents that want to locate their children and teenagers The market has been slow to take off, initially due to low awareness, poor performance and high cost Today, more than a dozen companies have launched locator devices that are aimed at several consumer oriented applications such as asset, pet and child tracking Examples include hereO, PocketFinder, Philip Technologies, WTS and Yepzon Several of the latest devices focus on ease of use and are designed to appeal to children Berg Insight forecasts that pet monitoring is a segment with large potential There are more than twice as many pets in Europe and North America as there are children aged 0–18 years

Most pet owners are very passionate about their animals and consider them as part of the family There are a handful companies that develop GPS-based locators aimed specifically at creating peace of mind for owners of dogs and cats Many of these locator devices in addition measure the pet’s activity to enable health monitoring Examples of vendors active in Europe and North America include Attracting, CareWhere, Kippy, Pawtrack, Tractive and Whistle Labs Several others, like DogTelligent, G-Paws and WÜF intend to enter the market during 2016 The product category still suffers from lack of awareness among potential customers The number of active users in Europe and North America reached about 300,000 at the end of 2015

Table Of Contents

People Monitoring and Safety Solutions
Table of Contents i
List of Figures v
Executive summary 1
1 Overview of people location solutions 3
11 Handsets and dedicated locator devices 3
111 Mobile phones and smartphones 4
112 Dedicated people locator devices 8
12 Mobile location technologies 11
121 Mobile network-based location technologies 12
122 GNSS: GPS, GLONASS, Galileo and Compass/BeiDou 2 13
123 Wi-Fi positioning 14
124 Bluetooth Low Energy and iBeacons 15
13 Market segmentation 17
131 Mobile workforce management 17
132 Lone worker protection 17
133 Family locator services 18
134 Pet locator devices 18
135 Medical and telecare location solutions 18
2 Family locator and consumer oriented locator solutions 19
21 Handset based family locator services 19
211 The European market 20
212 The North American market 21
213 People locator apps for smartphones 22
22 Consumer oriented locator devices 26
221 General purpose locator devices 27
222 Child locator devices 28
223 Pet locator devices 31
23 Company profiles and strategies 34
231 Attracting: Developer of the KADDZ GPS Cat Collar 34
232 BrickHouse: Security solutions supplier acquires GPS locator vendor Securus 35
233 CareWhere: UK-based developer of the Dog Tracker collars 35
234 DogTelligent: Dog collar for tracking, training and health monitoring 36
235 dondeEsta: Family locator developer expanding into IoT 37
236 Filip Technologies: Developer of the Filip child locator wristwatch 38
237 G-Paws: Online community for pets and pet owners launches GPS locator 38
238 hereO: Start-up ramping up sales of its hereO child locator wristwatch 39
239 Kippy: Developer of the Kippy Finder and Kippy Vita pet locator devices 40
2310 Life360: Leading family locator app developer adds broader utility functions 41
2311 Location Based Technologies: Creator of the PocketFinder locators 42
2312 Location Labs: Leading white-label safety app developer in the US 43
2313 Pawtrack: Develops integrated tracking collar designed for cats 45
2314 SPOT: GPS locator and satellite messenger devices from Globalstar 45
2315 Tractive: Leading vendor of locator devices and apps for pets in Europe 46
2316 Whistle Labs: Pet activity monitoring vendor entering pet locator market 47
2317 WTS: Developer of the Trax Play locator device for children and pets 48
2318 WÃœF: Start-up planning to launch smart collar for dogs in late 2016 49
2319 Yepzon: Start-up company developing locator devices for consumers 50
3 Medical alarm, mobile telecare and mPERS devices 53
31 Overview of demographics and common medical conditions 53
311 The ageing population 53
312 Medical conditions 55
32 Telecare and PERS solutions 57
321 The telecare service value chain 59
322 Telecare and PERS services in Europe and North America 60
323 Mobile telecare and mPERS devices 63
33 Company profiles and strategies 68
331 Buddi: UK-based developer of personal emergency response solutions 68
332 Doro: Leading vendor of handsets for seniors acquires CareTech 69
333 Emporia: specialises in phones and smartphones for seniors 70
334 Everon: Developer of GPS wristwatches for telecare and lone workers 71
PEOPLE MONITORING AND SAFETY SOLUTIONS INDEX
iii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES
335 GreatCall: Leading vendor of mPERS and handsets for seniors in the US 72
336 GTX Corp: Ramping up sales of GPS SmartSole shoe insole 73
337 Limmex: Swiss telecare watch vendor ramping up sales globally 74
338 Lok8u: Specialises in GPS wristwatches for telecare and mHealth 76
339 LOSTnFOUND: Swiss asset tracking vendor entering the telecare segment 77
3310 MobileHelp: PERS technology provider serving customers in 50 US states 78
3311 Navigil: Developer of white-label wearable personal safety solutions 79
3312 Nortek Security and Control: Security and PERS vendor acquires Numera 80
3313 Philips Lifeline: Leading integrated PERS provider in North America 81
3314 Tunstall: Leading telecare and telehealth provider in Europe 82
4 Workforce management and lone worker safety services 83
41 Employment statistics 84
411 Employment by industry 84
412 Vehicle fleets, mobile workers and lone workers 85
42 Mobile resource management solutions 87
421 Mobile workforce management services 87
422 Workforce management business models 90
423 Market segmentation and key market players 90
43 Lone worker protection devices and services 92
431 Lone worker legislation and standards 92
432 Lone worker protection services 96
44 Company profiles and strategies 101
441 Actsoft: MRM pioneer expanding sales through app stores 101
442 AlertGPS: Launched safety wearable for lone workers in early 2015 102
443 Blackline Safety: Expanding lone worker solutions beyond North America 103
444 ClickSoftware: Expanding to the SMB segment through Xora acquisition 104
445 CommonTime: Offers a platform for customisable enterprise mobility apps 105
446 Comtech Telecommunications: Acquires leading LBS provider TCS 106
447 Contigo: Provides a hosted platform for tracking and safety applications 107
448 Descartes: Airclic software for logistics and field service companies 108
449 Econz Wireless: Specialises in hosted WFM for the SME segment 108
4410 Guardian MPS: Spin-out from Guardian24 with focus on North America 109
4411 Kaonsoft: End-to-end solutions for creating enterprise mobility apps 109
4412 Laipac Technology: Expanding from asset tracking to people tracking 110
4413 Oysta Technology: GPS vendor focusing on lone workers and telecare 111
4414 Peoplesafe: UK-based specialist in managed lone worker services 112
4415 Safe Apps: Develops the StaySafe app for lone worker protection 112
4416 Scandinavian Radio Technology: Leading GPS locator vendor in Sweden 113
4417 ServiceMax: Specialist in cloud-based field service management software 114
4418 Skyguard: Lone worker safety specialist acquires Guardian24 114
4419 SoloProtect: Leading lone worker device developer adds in-house ARC 116
4420 Sygic: Leading navigation app vendor extends cloud-based WFM solution 117
4421 Track24: Tracking of employees for organisations with international footprint 118
4422 Trimble: Leading work process solution provider acquires PocketMobile 119
4423 Tsunami Solutions: Offers Canada's leading lone worker service SafetyLine 121
4424 Twig Com: Complementing TWIG devices with RF tags and beacons 121
4425 Verisae: Betting on WFM solutions through ViryaNet acquisition 123
4426 Vismo: Developer of security apps for international workers and travellers 123
5 Market trends and forecasts 125
51 Market trends 125
511 Family and child locator services dominated by free apps 126
512 Low market awareness is now the main barrier for pet locator devices 127
513 Ageing population will drive sales of mobile telecare solutions 127
514 Focus on corporate efficiency drive mobile WFM service adoption 129
515 Legislations and corporate policies drive the lone worker protection market 130
52 Market forecasts 132
521 Family locator services and consumer oriented people locator devices 133
522 Pet locator devices and services 135
523 Mobile telecare, mPERS and medical alarm devices 137
524 Mobile workforce management services 139
525 Lone worker protection services 140
Glossary 143
Index

List of Figures

Figure 11: Smartphone shipments by vendor and OS (World 2015) 5
Figure 12: Smartphone adoption and market shares (EU28+2 2011-2015) 7
Figure 13: Smartphone adoption and market shares (North America 2011-2015) 8
Figure 14: Tracking device infrastructure overview 9
Figure 15: Mobile telecare and lone worker protection devices 10
Figure 16: LBS system overview 11
Figure 21: People locator services marketed by mobile operators (EU/NA 2016) 20
Figure 22: People locator and location sharing apps (June 2015) 24
Figure 23: Consumer oriented people locator devices 26
Figure 24: Examples locator device vendors serving the consumer market (2016) 27
Figure 25: Child population by age group (EU28+2 and North America 2015) 28
Figure 26: Examples of child locator device vendors (2016) 29
Figure 27: Wearable child locator devices 30
Figure 28: Examples of pet locator device vendors (2016) 32
Figure 31: Population by age group (EU28+2 and North America 2015-2025) 54
Figure 32: Number of people suffering from various medical conditions (EU/US 2015) 55
Figure 33: Leading telecare solution providers (EU 28+2 and North America 2015) 58
Figure 34: Telecare value chain 59
Figure 35: Telecare users by country (EU28+2 and North America 2015) 62
Figure 36: Mobile phones for seniors 63
Figure 37: Examples of mobile PERS and medical alarm devices (2016) 64
Figure 38: Mobile telecare and mobile PERS devices 65
Figure 41: Employment by industry (EU28+2 and North America 2015) 85
Figure 42: Workforce management services marketed by operators (2016) 88
Figure 43: Examples of mobile workforce management service providers (2016) 89
Figure 44: Mobile workforce management vendor segmentation 91
Figure 45: Lone worker categories 94
Figure 46: Examples of dedicated lone worker protection devices (2016) 96
Figure 47: Specialist lone worker protection service providers in the UK (2016) 97
Figure 48: Examples of ARCs capable of monitoring lone workers (UK 2016) 98
Figure 49: Lone worker protection service providers (EU28+2 and North America 2016) 99
Figure 51: Unique smartphone users and penetration by region (2014-2021) 132
Figure 52: Family and people locator service revenues (EU28+2 2014-2021) 133
Figure 53: Family and people locator service revenues (North America 2014-2021) 134
Figure 54: Child locator device shipments (EU28+2 2014-2021) 134
Figure 55: Child locator device shipments (North America 2014-2021) 135
Figure 56: Pet locator device shipments and subscribers (EU28+2 2014-2021) 136
Figure 57: Pet locator device shipments and subscribers (North America 2014-2021) 136
Figure 58: Mobile telecare device shipments, users and revenues (EU28+2 2014-2021) 138
Figure 59: mPERS device shipments, users and revenues (North America 2014-2021) 139
Figure 510: Workforce management users and revenues (EU28+2 2014-2021) 139
Figure 511: Workforce management users and revenues (North America 2014-2021) 140
Figure 512: Lone worker protection devices and services (EU28+2 2014-2021) 141
Figure 513: Lone worker protection devices and services (North America 2014-2021) 142

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